Menu

Publishing

Advanced Analytics for Publishers

Advanced Analytics for Publishers

Powerful insight for non-research specialists

Can you answer questions like these?
  • How does the perception of new readers compare to my longstanding audience?
  • How is spend changing year-on-year?
  • What do my least satisfied readers have to say?


Collating and analysing a big set of data following a readership survey is a daunting task for most marketers, who don't always have the skills, the software or the time for the task (we know, we've been there!)

Explori comes with a powerful reporting tool built-in, so your data is instantly collated and charted as it comes in.  But it doesn't end there; year-on-year comparisons and "cross-tabbing" allows you to split the data and compare different groups, drilling down into the different experiences of your audience with just a few clicks.

Results are immediately presented as graphs and charts which can be exported as jpegs straight into your presentations and marketing material. No Excel, no pivot tables, no headaches, just great insight!

Understand more about your audience experience

Cross tabulation is an important means of understanding sub-groups among your readers or advertisers. Explori’s crosstabs show the mean average values for each column, produce automated charts and further enable users to filter their reports through any section(s) of a crosstab.
Visitor survey chart
Track visitor satisfaction

Track your title's trends year-on-year

Explori tracks your results period-to-period giving you the ability to display up to 5 cycles of historic data on a single chart. This enables you to easily monitor the important trends and variances in your markets, customer behaviour, expectations and satisfaction levels. 

Net Promoter analysis

Net Promoter Score (how likely a reader or advertiser is to recommend your publication to a friend or colleague) has become one of the most prevalent key performance indicators and is the most widely recognised measure of advocacy. Explori’s reports automatically present Net Promoter analysis enabling our users to understand which customers are 'detractors', 'passives' and 'promoters' and what is driving advocacy or a lack of it in their events. 
Net Promoter Score
Apostles customer behaviour module

How likely are your customers to return?

There is almost always a significant relationship between customer satisfaction and customer loyalty (Likelihood of Return). Explori uses various models to observe this such as the one depicted here. This is an established model that has significant financial and behavioural implications – by and large ‘Apostles’ are confident, loyal, profitable customers where ‘Hostages’ buy from you more cautiously, have a lower tolerance to price increases and are more open to your competitors.

Find out more about Explori and how we can help you now

Our Stats

2,000,978

Event survey responses

1,627

Events globally already 
benchmarking with Explori

17

Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

Our Clients