- How does the perception of new readers compare to my longstanding audience?
- How is spend changing year-on-year?
- What do my least satisfied readers have to say?
Collating and analysing a big set of data following a readership survey is a daunting task for most marketers, who don't always have the skills, the software or the time for the task (we know, we've been there!)
Explori comes with a powerful reporting tool built-in, so your data is instantly collated and charted as it comes in. But it doesn't end there; year-on-year comparisons and "cross-tabbing" allows you to split the data and compare different groups, drilling down into the different experiences of your audience with just a few clicks.
Results are immediately presented as graphs and charts which can be exported as jpegs straight into your presentations and marketing material. No Excel, no pivot tables, no headaches, just great insight!