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Visitor Attractions

Advanced Analytics for Visitor Attractions

Advanced Analytics for Visitor Attractions

Powerful insight for non-research specialists

Can you answer questions like these?

  • Is your guest experience better or worse than the same time last year?
  • How is your team affecting guest experience?
  • Which of your guests are most likely to recommend you?
  • How effective is your pricing strategy?


Collating and analysing a big set of feedback data each week is a daunting task for most marketers, who don't always have the skills, the software or the time for the task (we know, we've been there!)

Our team can manage all the data curation and analysis for you, presenting the key insights at a frequency that suits you.  But Explori is also a fully functioning self-service research tool, giving your team instant access to your daily or weekly figures.  We can help you select the best combination of managed services and self-service to meet your needs.

Explori comes with a powerful reporting tool built-in, so your data is instantly collated and charted as it comes in.  But it doesn't end there; year-on-year comparisons and "cross-tabbing" allows you to split the data and compare different groups, drilling down into the different experiences of your guests with just a few clicks.

Results are immediately presented as graphs and charts which can be exported as jpegs straight into your presentations and marketing material. No Excel, no pivot tables, no headaches, just great insight!

Understand more about your guest experience

Cross tabulation is an important means of understanding sub-groups among your attraction visitors. Whether you want to know more about the experience of families with different ages of children, local vs. overseas guests or what drives any guests to report a poor experience, our built-in analytics tool means that insight is only a few clicks away.

Explori’s crosstabs (the comparison of two or more categories of your data) show the mean average values for each column, produce automated charts and further enable users to filter their reports through any section(s) of a crosstab.

Visitor survey chart
Track visitor satisfaction

Track your attraction's trends year-on-year

Visualise variations between seasons, holiday periods or the impact of any disruptions or investments.

Explori tracks your results period-to-period giving you the ability to display up to 5 cycles of historic data on a single chart. This enables you to easily monitor the important trends and variances in your markets, customer behaviour, expectations and satisfaction levels. 

All this happens within your dashboards - no need to export data into another package to analyse it.

Net Promoter analysis

Net Promoter Score (how likely a guest is to recommend your attraction to a friend or colleague) has become one of the most prevalent key performance indicators and is the most widely recognised measure of advocacy across many industries.

Explori’s reports automatically present Net Promoter analysis enabling our users to understand which customers are 'detractors', 'passives' and 'promoters' and what is driving advocacy or a lack of it for their attractions. 

Net Promoter Score

Find out more about Explori and how we can help you now

Our Stats

2,500,978

Event survey responses

1,627

Events globally already 
benchmarking with Explori

17

Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

Our Clients