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12 things you can do with the Explori platform (other than conduct post show feedback surveys)

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12 things you can do with the Explori platform (other than conduct post show feedback surveys)

20-Oct-2015

Thousands of event marketers are using specialist research tools like Explori to survey their visitors and exhibitors after their shows.  But there are lots of other ways you can use audience surveys to add value for your attendees, your sponsors and your own marketing campaigns.

Here’s just a few ideas…

1: Salary tracker survey

Create a valuable piece of content for your audience by tracking salaries for the industry served by your event.  For example, The Association of Exhibition Organisers (AEO) conducts their annual exhibition industry salary survey using Explori, which they then share with their members.

2: Investment in training tracker survey

Knowing the ability of your industry to invest in training for their teams can help you construct a strong marketing message.  If your event is free, or low cost to attend, this can be a real advantage at times where training budget is in decline.

3: Programme planning survey

Find out exactly what the hot topics are for your audience with a programme planning survey. Not only will you get suggestions for topics, but you can also use ranking questions to establish which topics you should prioritise for keynotes and your largest spaces

4: Budget tracker survey

Tracking trends in industry budgets such as spend on marketing or IT investment creates useful content for your audience, but can also be a compelling message for your potential exhibitors.  As budget size of your audience increases, so does the potential return on investment of exhibiting.  Tracker surveys let you be first with the good news!

5: Polls

Generate news stories around your event by polling your audience on the latest hot topics.  The results from a well conducted survey on a pertinent issue forms an excellent basis for a press release, or a panel debate at your event.

6: Session feedback surveys

An e-survey can be much better than cumbersome forms for collecting feedback on your speaker sessions.  You can use question logic to ensure your respondents are only asked to give feedback on the sessions they actually attended. If you email your survey to delegates the day before, they complete it as they go along.

7: Party / award ceremony planning

If you’re planning a social event alongside your expo, surveying your guests helps you to make informed decisions on the most popular venues, theming, entertainment and even menu options.

8: Venue assessment surveys

Moving to a new venue can be a make-or-break decision for an event.  Understand the impact of a new location, or get suggestions for preferred venues.  Again the ability for your respondents to rank options helps you make an informed selection from a number of options.

9: Product / brand awareness surveys

You can use a platform like Explori to conduct some really interesting research about the impact of your event on the awareness of your audience of the brands and products available in your market.  By conducting research before and after your event you can demonstrate a (hopefully positive) change in perception for your key exhibitors.

10: Sponsored surveys

Surveying an engaged audience can yield some really useful insight for your key sponsors – even on topics not directly connected to your event.  Offering sponsored surveys as a service to key partners can also be a great way to add value or generate revenue.

11: State of the industry tracker surveys

The ability to track numerous industry metrics such as expected growth, recruitment, moves into new markets, innovation and many more, and then compare them over time to identify trends not only helps you forecast the future of your event, but can also generate interesting insight for discussion by your speakers and panels.  It positions your event as a key source of knowledge for the industry it serves.

12: Surveys to test new event concepts

Have an idea for a new event or market you would like to develop?  Speak to the team about setting up a new licence to research the potential.  We offer complimentary licences to existing clients for shows in the development phase so it’s risk free for you.  And should you wish to progress with your event, all your data and templates will already be in your account.  Did you know full Explori licences are just £350 ($540) for events in their launch cycle?  We really believe in supporting new events!

 

There’s no need to default to a cheap-and-cheerful survey tool to conduct any of these surveys - If you have an Explori licence for your event, you can build all of the above surveys in your normal account without any additional cost.  Just select the “general” survey type, rather than the normal “benchmarking” survey so any results you gather are automatically kept separate from your post-show research.

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Our Stats

2,500,978

Event survey responses

1,627

Events globally already 
benchmarking with Explori

17

Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

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