12 things you can do with the Explori platform (other than conduct post show feedback surveys)20-Oct-2015
Thousands of event marketers are using specialist research tools like Explori to survey their visitors and exhibitors after their shows. But there are lots of other ways you can use audience surveys to add value for your attendees, your sponsors and your own marketing campaigns.
Here’s just a few ideas…
1: Salary tracker survey
Create a valuable piece of content for your audience by tracking salaries for the industry served by your event. For example, The Association of Exhibition Organisers (AEO) conducts their annual exhibition industry salary survey using Explori, which they then share with their members.
2: Investment in training tracker survey
Knowing the ability of your industry to invest in training for their teams can help you construct a strong marketing message. If your event is free, or low cost to attend, this can be a real advantage at times where training budget is in decline.
3: Programme planning survey
Find out exactly what the hot topics are for your audience with a programme planning survey. Not only will you get suggestions for topics, but you can also use ranking questions to establish which topics you should prioritise for keynotes and your largest spaces
4: Budget tracker survey
Tracking trends in industry budgets such as spend on marketing or IT investment creates useful content for your audience, but can also be a compelling message for your potential exhibitors. As budget size of your audience increases, so does the potential return on investment of exhibiting. Tracker surveys let you be first with the good news!
Generate news stories around your event by polling your audience on the latest hot topics. The results from a well conducted survey on a pertinent issue forms an excellent basis for a press release, or a panel debate at your event.
6: Session feedback surveys
An e-survey can be much better than cumbersome forms for collecting feedback on your speaker sessions. You can use question logic to ensure your respondents are only asked to give feedback on the sessions they actually attended. If you email your survey to delegates the day before, they complete it as they go along.
7: Party / award ceremony planning
If you’re planning a social event alongside your expo, surveying your guests helps you to make informed decisions on the most popular venues, theming, entertainment and even menu options.
8: Venue assessment surveys
Moving to a new venue can be a make-or-break decision for an event. Understand the impact of a new location, or get suggestions for preferred venues. Again the ability for your respondents to rank options helps you make an informed selection from a number of options.
9: Product / brand awareness surveys
You can use a platform like Explori to conduct some really interesting research about the impact of your event on the awareness of your audience of the brands and products available in your market. By conducting research before and after your event you can demonstrate a (hopefully positive) change in perception for your key exhibitors.
10: Sponsored surveys
Surveying an engaged audience can yield some really useful insight for your key sponsors – even on topics not directly connected to your event. Offering sponsored surveys as a service to key partners can also be a great way to add value or generate revenue.
11: State of the industry tracker surveys
The ability to track numerous industry metrics such as expected growth, recruitment, moves into new markets, innovation and many more, and then compare them over time to identify trends not only helps you forecast the future of your event, but can also generate interesting insight for discussion by your speakers and panels. It positions your event as a key source of knowledge for the industry it serves.
12: Surveys to test new event concepts
Have an idea for a new event or market you would like to develop? Speak to the team about setting up a new licence to research the potential. We offer complimentary licences to existing clients for shows in the development phase so it’s risk free for you. And should you wish to progress with your event, all your data and templates will already be in your account. Did you know full Explori licences are just £350 ($540) for events in their launch cycle? We really believe in supporting new events!
There’s no need to default to a cheap-and-cheerful survey tool to conduct any of these surveys - If you have an Explori licence for your event, you can build all of the above surveys in your normal account without any additional cost. Just select the “general” survey type, rather than the normal “benchmarking” survey so any results you gather are automatically kept separate from your post-show research.