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Events Organisers - the Power Customer is coming for you!

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Events Organisers - the Power Customer is coming for you!

15-Jun-2015

New slideshare...

Here's Sophie Brown's presentation from this year's PPA Connect Confernece:

 

The power customer is coming for you, events industry!  In their annual trends predictions, research behemoth Gartner estimated by 2016 87% of business will see customer experience as their biggest competitive edge. 

Organisers who own the power of their customer feedback will have the edge over those who see customer experience as a sideline.  In this social world, they will feel the power of loyalty, recommendation and brand apostles directly in their bottom line as their delighted delegates do the bulk of their marketing for them. 

In true pants over trousers style, Sophie shared the research super powers needed to really understand your delegates’ and exhibitors’ view points and turn them into strategies to power your event. 

We had a great time at the event and fielded some excellent questions!  We'll be blogging some responses over the next few weeks.

Or if you want to talk to us about how you can make better use of your customer feedback, get in touch today

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Our Stats

2,000,978

Event survey responses

1,627

Events globally already 
benchmarking with Explori

17

Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We are keen to work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Head of Digital, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

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