Explori announced as UFI research partner

Explori Releases

Explori announced as UFI research partner

12-Apr-2016 by: Sophie Holt

Exhibition industry insight provider Explori has been announced as Research Partner to UFI, the global association of the exhibition industry.

In a partnership continuing throughout 2017, Explori will support UFI in producing exclusive content and insight for members on the performance of exhibitions globally and regionally.

This content will draw on Explori’s benchmarking data-set comparing the performance of over one thousand consumer and trade events worldwide in all the major event producing regions.  UFI members will be able to use the insight to understand the wider context for the performance of their own event portfolios.

Kai Hattendorf, UFI Managing Director said: “We are strengthening our research capabilities and this is an important step on that path.  We are working with Explori on some exciting new research as well as using their data and expertise to improve our current research and events.”

Explori CEO Mark Brewster added: “We have been supporting UFI events for some time now and find the quality of the programmes to be incredibly high.  We are delighted to be now be working in partnership with UFI to develop reports and white papers that will use the Explori benchmarks to create insight that will be of value to members and to the industry as a whole.”

Explori will also conduct evaluations of UFI’s extensive programme of conferences and events to ensure they continue to offer high levels of delegate satisfaction.

UFI is the association of the world’s leading tradeshow organisers and fairground owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. They operate an international programme of events and conferences throughout the year to support their members.



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  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

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