Explori expands European presence with leading consultancy partnership

Explori Releases

Explori expands European presence with leading consultancy partnership

19-Oct-2016 by: Sophie Holt

Global exhibition research provider Explori is to partner with leading German consultancy adventics.

The partnership will see adventics offer their own research agency services and support, with the Explori platform at its core, to exhibition organiser clients in Germany, Austria and Switzerland.

adventics’ clients will also have access to Explori’s unique global benchmarks, the largest set of exhibition performance data in the world.

The partnership further extends the biggest single force in exhibition research; benchmarking over 1,600 events globally with 1.9 million survey responses conducted. In addition to the UK, Germany, Austria and Switzerland, the Explori network now includes partners in the Americas, Middle East and North Africa, Italy and the Far East.

Organisers already contributing to the Explori benchmarks include Informa, ITE, Clarion Events, Messe Frankfurt, EasyFairs, Diversified Communications and Reed Exhibitions and many others.

Explori CEO and founder, Mark Brewster (pictured top with Gunnar Heinrich, adventics managing partner) said: “This partnership combines Explori’s global platform and data with adventic’s local support and expert knowledge of one of the world’s most important exhibition regions.

This exciting new collaboration enables us to take a big step forward in helping organisers to be the insight-driven leaders in their respective sectors”

Ulrich Besch Explori Germany

The new venture will be led by adventics’ senior consultant and partner, Ulrich Besch, (pictured left) who has extensive experience in senior positions at a world-leading exhibition organiser. Besch and his team will be based in Munich and he added: “Listening to the audience is a key success factor for organisers and with Explori we found the best partner worldwide for this.

Our clients in the “D-A-CH region” will strongly benefit from Explori´s unique platform and data since it will significantly help them to understand customer needs and derive the right strategies.”





About Explori


Explori’s research platform is designed to support major organisers gather meaningful customer insight across multiple languages and territories.

Launched in London in 2012, Explori has rapidly grown to provide scalable research solutions to major exhibition organisers world-wide. With a global client base including ITE, Clarion, Reed Exhibitions, Informa and Messe Frankfurt regularly contributing to their global benchmarks, Explori now holds the biggest set of exhibition performance insight in the world.

For more information about Explori, adventics and the partnership, please contact us.

About adventics

For 10 years adventics has been dedicated to bringing innovation to the international exhibition industry. adventics comprises a team of experts who have previously held management positions at exhibition companies in Germany, England, Belgium, the Netherlands and Austria, bringing in-depth knowledge of the issues faced by organsiers and the experience to help develop the right solutions.

adventics not only creates concepts but also takes responsibility to make them work in the exciting world of trade shows. The focus of adventics’ expertise is business development customer management digital future, and IT-management.


Find out more about Explori and how we can help you now

Our Stats


Event survey responses


Events globally already 
benchmarking with Explori


Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

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