Explori expands European presence with leading consultancy partnership19-Oct-2016
Global exhibition research provider Explori is to partner with leading German consultancy adventics.
The partnership will see adventics offer their own research agency services and support, with the Explori platform at its core, to exhibition organiser clients in Germany, Austria and Switzerland.
adventics’ clients will also have access to Explori’s unique global benchmarks, the largest set of exhibition performance data in the world.
The partnership further extends the biggest single force in exhibition research; benchmarking over 1,600 events globally with 1.9 million survey responses conducted. In addition to the UK, Germany, Austria and Switzerland, the Explori network now includes partners in the Americas, Middle East and North Africa, Italy and the Far East.
Organisers already contributing to the Explori benchmarks include Informa, ITE, Clarion Events, Messe Frankfurt, EasyFairs, Diversified Communications and Reed Exhibitions and many others.
Explori CEO and founder, Mark Brewster (pictured top with Gunnar Heinrich, adventics managing partner) said: “This partnership combines Explori’s global platform and data with adventic’s local support and expert knowledge of one of the world’s most important exhibition regions.
This exciting new collaboration enables us to take a big step forward in helping organisers to be the insight-driven leaders in their respective sectors”
The new venture will be led by adventics’ senior consultant and partner, Ulrich Besch, (pictured left) who has extensive experience in senior positions at a world-leading exhibition organiser. Besch and his team will be based in Munich and he added: “Listening to the audience is a key success factor for organisers and with Explori we found the best partner worldwide for this.
Our clients in the “D-A-CH region” will strongly benefit from Explori´s unique platform and data since it will significantly help them to understand customer needs and derive the right strategies.”
Explori’s research platform is designed to support major organisers gather meaningful customer insight across multiple languages and territories.
Launched in London in 2012, Explori has rapidly grown to provide scalable research solutions to major exhibition organisers world-wide. With a global client base including ITE, Clarion, Reed Exhibitions, Informa and Messe Frankfurt regularly contributing to their global benchmarks, Explori now holds the biggest set of exhibition performance insight in the world.
For more information about Explori, adventics and the partnership, please contact us.
For 10 years adventics has been dedicated to bringing innovation to the international exhibition industry. adventics comprises a team of experts who have previously held management positions at exhibition companies in Germany, England, Belgium, the Netherlands and Austria, bringing in-depth knowledge of the issues faced by organsiers and the experience to help develop the right solutions.
adventics not only creates concepts but also takes responsibility to make them work in the exciting world of trade shows. The focus of adventics’ expertise is business development customer management digital future, and IT-management.