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Explori Launches Dedicated Visitor Attractions Team

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Explori Launches Dedicated Visitor Attractions Team

08-Mar-2018 by: Sophie Holt

Audience insight specialist Explori has launched a deditated team to serve it's visitor attractions clients.

Explori have built a name for themselves helping live event organisers and media owners understand their audiences.  They are now bringing their unique platform and service to even more attractions across the UK and Europe with a dedicated visitor attractions team.

Commercial development will be led by visitor attractions specialist Derek MacHale, supported by talented researcher Charlotte Penn and the Explori delivery team.

Derek MacHale tells us more: “Since our launch we have grown to become the leading source of audience insight for live events globally. The platform we’ve created allows operators to quickly and cost-effectively build large amounts of insight on their complete guest experience – the same benefits that have prompted a number of leading attractions such as The View from The Shard and Continuum to seek out our services.

We are now building more and more clients who use our insight to drive commercial strategy around marketing, pricing, staff engagement and secondary spend.  From bespoke projects to evaluate a single aspect of your offering, through to a fully managed guest insight service, running 365 days a year, our talented researchers are here to help.”

Speaking during his tenure as operations director at The View from The Shard, Sandy Clark said: "There is a real feeling of collaboration working with Explori who are equally keen to suggest changes to questionnaires to gain more insight in specific areas as they are to react to The View’s requests to generate additional information. Explori also have a unique way in which they present the information that they produce and always dig deep into the results to try and find patterns within the data, suggesting where focus may be best placed to improve results.

In summary, The View has been very happy with the service provided by Explori and would recommend their approach, methods and collaborative style of client management to other organisations who take the development of customer and team satisfaction seriously."

As BALPPA and IAPPA members, Derek will be attending a number of industry events, including the IAPPA EMEA Spring Forum in Dublin and the BALPPA Summer Conference in Stockholm, where Explori will be sponsoring the “Swedish Soiree” evening reception.

To find out more about Explori’s guest experience services, or to arrange a meeting, contact Derek d.machale@explori.com

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Our Stats

2,900,978

Event survey responses

1,827

Events globally already 
benchmarking with Explori

17

Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

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