Get your 'Skip On'! Use logic to keep your visitor survey just for visitors24-Oct-2014
No matter how clean your registration data is, there’s always the danger that your list will contain a few unexpected people – perhaps exhibitors who also had delegate badges, speakers who registered themselves or members of the press.
To get the best results (and avoid annoying your customers) you need to put a simple step in place to make sure only your intended respondents go on to complete your survey.
Create a screener question as your first question to filter out anyone who has inadvertently received the wrong survey. For this example we will look at your post-show visitor survey, but the same principles apply to your exhibitor and PRNA surveys too.
Your question should read something like this:
Did you attend The Pineapple Show from the 6-8th June 2014 at the NEC Birmingham?
You can then use the page routing to send everyone you don’t want to complete your visitor survey to an exit page. This should contain an explanation as to why this survey isn’t intended for them and ideally some information as to how they can give their feedback.
If you are an Explori user, and create your survey from an Explori template, the screener question is already set up for you. Just edit your screener text to suit. If you need to set up your own page to page logic, you need to do it in the question where you want your logic to start (your feeder question).
The page to page skip logic is the button that looks like a spider wearing large shoes. It’s black on any question with no logic and yellow where there is logic present.
A pop-up will appear that allows you to select what page each respondent will see next based on the answer they choose (default is the next page). Here you can see that respondents who select “no” will see page 13 next – the Screener Exit. Giving your survey pages logical names makes page-to-page logic much easier.
Now anyone who answers no to the screener question will next be shown a page with your screening exit text on. You can see the example below and you can edit the text to suit your event.
You could then gain some more detail with a second screener:
Did you attend as?
A member of the press
Other [please specify]
If you choose to add a second question to ask people in what capacity they attended, you can offer them different exit pages depending on the answer they give – for example you might want to direct an exhibitor to your exhibitor survey, but a speaker to your conference manager to give their feedback.
Simply click the blue “add screening exit” button to create each new variant and edit your text accordingly. Then follow the process above from your feeder question (screener 2), setting the right screener page for each answer option.
So now you should have a set of questions and tailored exit pages that ensure that only the right people complete your survey and the “wrong” people get a polite and tailored response.
If you have any questions about using logic to improve your surveys, Explori users can contact our insight team for advice.
Not an Explori user? Why not contact us here to find out how we can help you improve your event surveys?
#Survey design tips