GRS Explori launches in MENA24-May-2016
GRS, and Explori, hereby announce the extension of their partnership to offer event research and strategic consultancy in the Middle East and north African markets.
The partnership will operate under the new brand, GRS Explori, in these markets.
GRS Explori is a welcome addition to Explori’s recent partnership with Exhibit Surveys for the US markets and the existing relationship with GRS in the Italian market, creating the world’s biggest research network for the expo industry.
The partnership provides exhibition and conference organisers, publishers and visitor attractions in these regions with reliable insight and scenarios for continuous improvement; helping them to foster profitable relations with their customers and develop their business in a more global context.
Together, GRS and Explori further reinforce their fundamental role in the process of value creation as well as the extension and upgrade of knowledge and skills by combining the Explori platform, uniquely designed for the industry and the proven consultancy expertise and local knowledge of the GRS team.
Explori CEO and founder, Mark Brewster said: “Alongside the senior team at GRS, I am delighted to announce that our partnership is being extended into this pivotal region for the global events industry. Our work with all the major organisers in the region including DMG Events, Informa and Reed Exhibitions, combined with a local agency presence of the calibre of GRS, helps us to drive forward our plans for developing regionally specific benchmarking for this core market.”
Brewster will be presenting Explori’s performance benchmarks for the Middle East at the upcoming UFI Middle East and Africa Chapter Networking Lunch on 2 June.
“Our companies’ integration constitutes the largest and most relevant research hub in the world of events, and will let organisers access a fundamental “standard” to compare to, through the online benchmarking platform”. States Andrea Piccin, partner of GRS Research and Strategy and general manager of the UAE branch.
GRS Explori will provide the support and market development of the Explori research platform for the Middle East and north African market, allowing clients to benefit from a world leading research network, combined with local market knowledge and expertise.
GRS is a company focused on research, analysis and strategy for the exhibition and event industries. The firm holds a leading position in Italy and conducted more than 200 surveys for exhibitions and events, in the main industrialised sectors.
GRS UAE branch is located inside the Dubai World Trade Center, with its offices on the seventh floor of Sheikh Rashid Tower (also known as DWTC Tower), right next to the Exhibition Center. Andrea Piccin, General Manager for the region and Partner of GRS, leads the team of researchers and analysts.
Launched in London in 2011, Explori has rapidly grown to provide scalable research solutions to major exhibition organisers world-wide. With a global client base including ITE, Clarion, Reed Exhibitions, Informa and Messe Frankfurt regularly contributing to their global benchmarks, Explori now holds the biggest data-set of exhibition performance data in the world with data from over 1,300 public and trade shows.
Explori’s self-service research platform is designed to support major organisers gather meaningful customer insight across multiple languages and territories.
In 2015 Explori partnered with Exhibit Surveys, the number one provider of research services to the US expo industry to offer support and market development for the Explori platform in the USA, Canada and Mexico.
In 2016 they partnered with GRS to offer research solutions to event organisers, publishers and visitor attractions in the Italian market.