Visitor Attractions



A Complete Window on your Guest Experience

Explori works with a wide range of attractions to help them understand the complete experience of their guests.

We combine a number of cost-effective research methods with a deep understanding of customer satisfaction, to provide attractions with a complete insight service.  From bespoke projects to evaluate a single aspect of your offering, through to a fully managed guest insight service, running 365 days a year, our talented researchers are here to help.

Talk to us about the insight we can offer into your guest experience

Regular Management Summaries

Working with Explori will give you regular management insight into your guest experience, which our clients use to inform and evaluate their Guest insight for visitor attraction managersstrategy across their business.  Here’s just a small selection of areas we can add value:

  • Highlighting strengths and weaknesses in your offering
  • Identifying trends in guest experience over periods of time
  • Testing pricing strategies
  • Creating uplift in secondary spend
  • Understanding the effect of staff interaction on guest experience
  • Benchmarking and rewarding team performance
  • Informing strategy for staff training and engagement
  • Evaluating feature areas
  • Mitigating the impact of disruptions from weather or maintenance
  • Gaining insight on future plans and investments

As a full-service research agency, we can work with you to deliver the right insight, no matter what your business challenge.

Flexible Data Gathering

The Explori team works with our attractions clients to determine the best method, or combination of methods, to get the most valuable feedback from your guests:

  • E-survey - A cost-effective way of rapidly capturing large amounts of guest feedback
  • Tablet or kiosk  - Put feedback at your guest's finger-tips, with kiosks located around your site
  • On-site interviews - Gain targeted feedback from guests by their demographics or behaviours with specialist on-site researchers
  • Depth-interviews – Either face-to-face or by telephone, our experienced team can get under the skin of complex questions or highly targeted visitor groups
Gathering guest data using Explori

Dedicated insight for Not-for-Profits

Explori can create powerful insights for not-for-profit organisations, helping to demonstrate how your activities meet your statement of purpose.  This can be invaluable in reporting to trustees and supporters, or for evidencing grant applications:

  • Impact of education programmes
  • Engagement with target communities
  • Issue awareness
  • Changes in attitude and behaviours


Talk to us about the power of research for charitable enterprises and our not-for-profit pricing plans

Find out more about Explori and how we can help you now

Our Stats


Event survey responses


Events globally already 
benchmarking with Explori


Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions

Our Clients