Explori launches major visitor and exhibitor insight project in partnership with UFI and supported by SISO.
UFI, the Global Association of the Exhibition Industry, and live event research specialists, Explori, are inviting event organisers to participate in an international study. The study aims to understand the appetite of visitors and exhibitors for returning to trade shows. It is supported by SISO, the Society for Independent Show Organizers.
You can find out more about the survey methodology here.
“As steps to re-starting live events get underway, we need data to understand the needs and intentions of our customers and what support they need to return to the show floor. We also need the right data to continue to advocate for our industry to receive the support it needs to bounce back. Now is the time to start collecting this data to contribute towards future resilience and to learn and grow.” says Kai Hattendorf, UFI CEO
Explori are asking all show organisers who have access to a recent visitor or exhibitor mailing list to participate confidentially in this research project. This will aim to identify a number of things, including:
- The resilience of face-to-face events
- The economic impact of business opportunities lost
- The timeframe with which live events may return in the eyes of our customers
- The spend levels we may see and the decision making driving this
- The role of virtual in the future of events
- Any direction from our customers as to how the industry can best support them
Sophie Holt, Global Strategy Director, Explori says: “There is no cost to participate in the research and organisers will receive a report of their own results, plus an industry-wide insight piece based on anonymised aggregated data. The insight will also be shared with all stakeholders who advocate on behalf of our industry. As with all Explori research, this project will be conducted with the highest regard for data privacy and results treated with the strictest confidence.”
If you are a trade show organiser who can share a survey with your visitor or exhibitor lists, please register your interest here.