Across the industry, events generate huge volumes of feedback and performance data. But too often, that data struggles to travel beyond operational reporting into something leaders can confidently use to prioritise investment, justify decisions, or change direction. Our presence at Confex is centred on closing that gap.
At Confex, we’ll be exploring a simple but critical question: How do event teams move from measuring activity to enabling decisions?
That question sits at the heart of many of the conversations we’re having with event leaders today, particularly those operating at scale, under greater scrutiny, and with growing pressure to demonstrate value clearly and consistently.
The session focuses on how event data is used in practice to support strategic decision-making, accountability, and stakeholder confidence at the executive level.
Rather than surface-level metrics or vanity reporting, the discussion will explore:
What senior stakeholders actually expect from event data
Where traditional measurement approaches fall short
How teams are building insight leaders trust and act on
What it takes to create measurement foundations that scale across portfolios and regions
Grounded in real-world experience, the panel will share candid perspectives on what works, what doesn’t, and how event teams are evolving from reporting activity to influencing decisions.
Alongside the panel, you’ll find Explori team members from across product, customer success, sales, marketing, and our executive team on the show floor at booth EN6 on the Exhibition Pavilion, available for informal conversations about measurement, insight, and decision-making.
This isn’t about demos or product walkthroughs. It’s about open, practical discussions with event professionals facing similar challenges, from reporting to senior stakeholders and prioritising budgets, to making sense of fragmented data across systems.
If you’re attending Confex and thinking about how measurement supports the bigger picture, we’d welcome the opportunity to connect. You’re welcome to book a meeting with us here.
As events become more central to commercial, marketing, and brand strategies, the expectations placed on event teams continue to rise. Measurement can no longer be an afterthought or a compliance exercise, it needs to stand up in the boardroom.
Confex provides a valuable opportunity to step back from delivery and engage in that broader conversation. We’re looking forward to being part of it.
📍 ExCeL London
🗓️ 25–26 February 2026