One of the highlights of last month’s Experiential Marketing Summit in Las Vegas was a benchmark study revealed by Sparks and Event Marketer about the consumerization of B2B events. When I compared some of their findings to Explori’s Global Visitor Insights report a clear difference emerged.
Event tech entrepreneur, Bart van Bijnen has acquired a 10% stake in Explori, the leading provider of event research and benchmarking. Van Bijnen is a successful event tech leader, best known for his work at the registration platform, N200, which he sold to GES in 2014.Van Bijnen commented, “I...
We published the findings of our 2018/2019 Global Visitor Insights at the UFI Global Congress in St Petersburg. Produced in partnership with UFI, the Global Association of the Exhibition Industry and supported by the Society of Independent Show Organisers (SISO), the report represents the biggest...
