Welcoming over 15,000 attendees, IMEX America aims to help meeting and event planners create powerful connections. Their objective for IMEX America 2019 was to better understand the experience of their visitors and exhibitors in relation to other events in the industry.
Stockholmsmassan, a major Nordic exhibition centre and organiser, has recently signed a deal with event research experts Explori to benchmark and monitor customer experience using event analytics.
Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event...
One of the highlights of last month’s Experiential Marketing Summit in Las Vegas was a benchmark study revealed by Sparks and Event Marketer about the consumerization of B2B events. When I compared some of their findings to Explori’s Global Visitor Insights report a clear difference emerged.
Event tech entrepreneur, Bart van Bijnen has acquired a 10% stake in Explori, the leading provider of event research and benchmarking. Van Bijnen is a successful event tech leader, best known for his work at the registration platform, N200, which he sold to GES in 2014.Van Bijnen commented, “I...
We published the findings of our 2018/2019 Global Visitor Insights at the UFI Global Congress in St Petersburg. Produced in partnership with UFI, the Global Association of the Exhibition Industry and supported by the Society of Independent Show Organisers (SISO), the report represents the biggest...
