Why does your association need an event data strategy and what are the risks of not having one? Event data—and being able to use and interpret it effectively—is essential for associations to understand the impact that events have on their members.
Why does your association need an event data strategy and what are the risks of not having one? Event data—and being able to use and interpret it effectively—is essential for associations to understand the impact that events have on their members.
Calling all in-house corporate event professionals! We've launched a brand new free resource designed to give you the perfect introduction to event data benchmarking. Did you know? 77% of event organisers said they would like to benchmark events across their organisation but only one in five are...
Clive Morris, Research Director at Explori, shares his thoughts on measuring event success and how to turn the numbers into valuable action-led insight across your organization.
| This month sees the launch of a game-changing course for event professionals to elevate the strategic value of their events within their organizations. The Event Data Strategy Certificate, produced by Explori on behalf of the PCMA provides you with a playbook that will turn your in-person,... |
The old standard for measuring the success of each event falls short when it comes to predicting the health of your event and brand. You need to view event performance in context to understand whether you're on the path to growth and future success.
