Why does your association need an event data strategy and what are the risks of not having one? Event data—and being able to use and interpret it effectively—is essential for associations to understand the impact that events have on their members.
Why does your association need an event data strategy and what are the risks of not having one? Event data—and being able to use and interpret it effectively—is essential for associations to understand the impact that events have on their members.
An event data strategy is essential not only for designing more impactful events, but ensuring that event professionals are recognized by their organizations as strategic partners. The effective use of event data allows event owners to demonstrate the role they play in achieving wider business...
