Marketers need to be able to report the success of their exhibit strategy much like their digital campaigns. But how do you meaningfully capture the impact of hundreds of trade shows in a way that can be easily compared?
Explori gives Marketers an Overall Exhibit Score, a hybrid metric that can be used to easily compare performance across a range of trade shows. Marketers can quickly, and meaningfully, contexualise the performance of their exhibit strategy across a range of shows, understand which events are performing the best, and where to prioritise spend.
Explori allows Marketers and Exhibit Managers to go beyond number of leads generated. With our behavioural, sentiment, and cognitive measurement tools, you can discover how effectively your exhibit strategy influences what prospects think, feel and do. Which trade shows are great for brand awareness, brand perception, or generating follow up meetings? With Explori's exhibit measurement methodology, you can find the answers to enhance your exhibit strategy.
To help Marketers communicate the value of their exhibit strategy, Explori provides presentation reports which highlight the key impact metrics for each show. Share reports easily with stakeholders or provide them with unique logins to view the overall performance of exhibit booths.