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Measure the impact of your exhibit strategy

Explori's platform clarifies and contextualises the value of your exhibits

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Why Explori?

Data to prove the impact of your exhibit strategy

Explori helps Marketers and Exhibit Managers identify which shows are most successful at achieving their exhibit goals including increasing brand engagement, awareness and sales.

Benchmark your exhibit booths against each other

With key exhibit metrics, you can benchmark success for each of the trade shows you sponsor. Understand where to prioritise investment for maximum returns.

Communicate value to stakeholders

Whether live or virtual, Explori gives you the power to demonstrate the impact of your exhibit strategy on wider company objectives with our powerful presentation-ready reports.

Benchmark success with your Overall Exhibit Score

Marketers need to be able to report the success of their exhibit strategy much like their digital campaigns. But how do you meaningfully capture the impact of hundreds of trade shows in a way that can be easily compared?

Explori gives Marketers an Overall Exhibit Score, a hybrid metric that can be used to easily compare performance across a range of trade shows. Marketers can quickly, and meaningfully, contexualise the performance of their exhibit strategy across a range of shows, understand which events are performing the best, and where to prioritise spend.

OVERALL EXHIBIT SCORE
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Identify which shows best help you achieve your goals

Explori allows Marketers and Exhibit Managers to go beyond number of leads generated. With our behavioural, sentiment, and cognitive measurement tools, you can discover how effectively your exhibit strategy influences what prospects think, feel and do. Which trade shows are great for brand awareness, brand perception, or generating follow up meetings? With Explori's exhibit measurement methodology, you can find the answers to enhance your exhibit strategy.

Showcase the impact of your exhibit marketing strategy on business goals

To help Marketers communicate the value of their exhibit strategy, Explori provides presentation reports which highlight the key impact metrics for each show. Share reports easily with stakeholders or provide them with unique logins to view the overall performance of exhibit booths.

 

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Ready to take your event measurement to the next level?

 

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Recommended resources

Robyn Davis and Sophie Holt share their expertise on how to win at any trade show

Discover how you can set measurable objectives using Explori's methodology

Download the playbook to learn how to measure the impact of a trade show booth