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Bart van Bijnen acquires stake in Explori

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Bart van Bijnen acquires stake in Explori

13-May-2019 by: Natalie Campbell Reid

Event tech entrepreneur, Bart van Bijnen has acquired a 10% stake in Explori, the leading provider of event research and benchmarking. Van Bijnen is a successful event tech leader, best known for his work at the registration platform, N200, which he sold to GES in 2014.

Van Bijnen commented, “I believe that customer experience and satisfaction plays an important role in the future of the exhibitions industry. Explori is the only tool that uses benchmarking and comparison. This allows the tool to predict how events will perform in the future. They have a really great vision for the tool which leads me to believe the future of Explori is very bright.”

Van Bijnen joins the board and senior management team in an advisory capacity with immediate effect.

Explori’s Founder and CEO, Mark Brewster, commented, “We're absolutely delighted to welcome Bart to the business. I've admired his achievements in the industry and he's a perfect fit for Explori. The investment will help us accelerate product development and the expansion of the business.”

Explori have a uniquely scalable platform allowing global exhibition organisers, conference producers and in-house event managers to benchmark customer experience and gain deeper insights to drive strategy.

Combining an intuitive survey platform, with support and consultancy from research experts, Explori allows organisations to easily and cost-effectively create robust audience insight year after year.

Now in its 8th year Explori benchmarks over 2,300 events globally.

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Our Stats

2,900,978

Event survey responses

2,700

Events globally already 
benchmarking with Explori

17

Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions
  • The results of this research and Explori’s views give us and our audiences a new perspective on our events. They reveal areas with scope for improvement which we will be addressing as well as many areas of strength. It's been a highly valuable exercise and we’re looking forward to the challenge of maintaining and building on what we have achieved.
    Carina Bauer
    CEO, The IMEX Group

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