Call for participants in global exhibitions research project

Explori Releases

Call for participants in global exhibitions research project

26-Sep-2017 by: Sophie Holt

Calling all trade show event directors; UFI and Explori need your help as part of a global study into the attitudes and behaviours of event organisers.

Specialist exhibition research agency Explori, is working in partnership with UFI, the global association of the exhibition industry, to build a complete picture of the experience of exhibitors around the world.  As part of this project, they are looking to conduct depth interviews with event directors on trade shows of all sizes and maturities.

This exhibitor insight will build on the 2016 research published by UFI and Explori on the visitor experience in the major expo markets.  Mark Brewster, Explori CEO commented: “Last year’s report was the industry’s first major piece of research on the satisfaction, loyalty and advocacy of the visitors on our show floors.  It helped increase the focus on customer experience and the essential role it plays in the sustainable growth of our industry.

This year we turn our attention to exhibitors and seek to understand the key behaviours of organisers in determining the exhibitor experience.  We are reaching out to trade show directors to ask them to give a small amount of time to support this important piece of research.”

Telephone interviews will take no more than 20 minutes and responses will be treated in the strictest confidence.

The initial findings of the report will be presented at the 84th UFI Global Congress in Johannesburg in November.

Event directors who would like to put themselves forwards to take part in the study should email project coordinator Lauren Martingell


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What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions

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