Customer Life-Cycles at Australian Leadership Event

Explori Releases

Customer Life-Cycles at Australian Leadership Event

02-Jun-2017 by: Sophie Holt

We are delighted that Rory Govan, Associate Research Director at Explori, will be presenting at the upcoming Event and Exhibition Association of Australia (EEAA) in Sydney this month.

Rory will discuss the lifecycle of visitors and what can be done to improve loyalty and ultimately make for a more successful visitor experience.

He will draw on data that covers over 1,600 shows and conferences and over 2 million responses globally.  It will be followed by a Q&A on what drives customer satisfaction in the exhibition industry, chaired by EEAA board member Joanne Kellaway.

Rory understands what drives customer satisfaction in the exhibition industry.

Those attending the Leaders Forum are also invited to a meeting with Rory to unpack in detail his presentation. This meeting, exclusive to Leaders Forum attendees, will be held in the Boardroom of the International Convention Centre Sydney on Friday, 9 June from 11.15am - 1.00pm. Places can be booked by contacting the EEAA.


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What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions

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