Events Organisers - the Power Customer is coming for you!15-Jun-2015
Here's Sophie Brown's presentation from this year's PPA Connect Confernece:
The power customer is coming for you, events industry! In their annual trends predictions, research behemoth Gartner estimated by 2016 87% of business will see customer experience as their biggest competitive edge.
Organisers who own the power of their customer feedback will have the edge over those who see customer experience as a sideline. In this social world, they will feel the power of loyalty, recommendation and brand apostles directly in their bottom line as their delighted delegates do the bulk of their marketing for them.
In true pants over trousers style, Sophie shared the research super powers needed to really understand your delegates’ and exhibitors’ view points and turn them into strategies to power your event.
We had a great time at the event and fielded some excellent questions! We'll be blogging some responses over the next few weeks.
Or if you want to talk to us about how you can make better use of your customer feedback, get in touch today