Get your 'Skip On'! Use logic to keep your visitor survey just for visitors

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Get your 'Skip On'! Use logic to keep your visitor survey just for visitors


No matter how clean your registration data is, there’s always the danger that your list will contain a few unexpected people – perhaps exhibitors who also had delegate badges, speakers who registered themselves or members of the press.

To get the best results (and avoid annoying your customers) you need to put a simple step in place to make sure only your intended respondents go on to complete your survey.

Create a screener question as your first question to filter out anyone who has inadvertently received the wrong survey.  For this example we will look at your post-show visitor survey, but the same principles apply to your exhibitor and PRNA surveys too.

Skip logic in Explori surveys




Your question should read something like this: 

Did you attend The Pineapple Show from the 6-8th June 2014 at the NEC Birmingham?

You can then use the page routing to send everyone you don’t want to complete your visitor survey to an exit page.  This should contain an explanation as to why this survey isn’t intended for them and ideally some information as to how they can give their feedback. 

If you are an Explori user, and create your survey from an Explori template, the screener question is already set up for you.  Just edit your screener text to suit.  If you need to set up your own page to page logic, you need to do it in the question where you want your logic to start (your feeder question).  

The page to page skip logic is the button that looks like a spider wearing large shoes.  It’s black on any question with no logic and yellow where there is logic present.

Skip logic button in Explori



A pop-up will appear that allows you to select what page each respondent will see next based on the answer they choose (default is the next page).  Here you can see that respondents who select “no” will see page 13 next – the Screener Exit.  Giving your survey pages logical names makes page-to-page logic much easier.

Skip logic choose screener exit





Now anyone who answers no to the screener question will next be shown a page with your screening exit text on.  You can see the example below and you can edit the text to suit your event.

You could then gain some more detail with a second screener: 

Did you attend as?
A visitor
An exhibitor
A member of the press
Other [please specify]

If you choose to add a second question to ask people in what capacity they attended, you can offer them different exit pages depending on the answer they give – for example you might want to direct an exhibitor to your exhibitor survey, but a speaker to your conference manager to give their feedback.

Edit text on exit screener in Explori




Simply click the blue “add screening exit” button to create each new variant and edit your text accordingly.  Then follow the process above from your feeder question (screener 2), setting the right screener page for each answer option.

So now you should have a set of questions and tailored exit pages that ensure that only the right people complete your survey and the “wrong” people get a polite and tailored response.

If you have any questions about using logic to improve your surveys, Explori users can contact our insight team for advice.

Not an Explori user?  Why not contact us here to find out how we can help you improve your event surveys?


#Skip logic

#Survey design tips

#Screener questions

#Post-show surveys

#Event surveys


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  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
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    Head of AU & NZ Digital Marketing dmg events
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    MD, F2F Events
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    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions
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    CEO, The IMEX Group

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