GRS Explori launches in MENA

Explori Releases

GRS Explori launches in MENA

24-May-2016 by: Sophie Holt

GRS Explori launches in MENA

GRS, and Explori, hereby announce the extension of their partnership to offer event research and strategic consultancy in the Middle East and north African markets.

The partnership will operate under the new brand, GRS Explori, in these markets.

GRS Explori is a welcome addition to Explori’s recent partnership with Exhibit Surveys for the US markets and the existing relationship with GRS in the Italian market, creating the world’s biggest research network for the expo industry.

The partnership provides exhibition and conference organisers, publishers and visitor attractions in these regions with reliable insight and scenarios for continuous improvement; helping them to foster profitable relations with their customers and develop their business in a more global context.

Together, GRS and Explori further reinforce their fundamental role in the process of value creation as well as the extension and upgrade of knowledge and skills by combining the Explori platform, uniquely designed for the industry and the proven consultancy expertise and local knowledge of the GRS team.

Explori CEO and founder, Mark Brewster said: “Alongside the senior team at GRS, I am delighted to announce that our partnership is being extended into this pivotal region for the global events industry.  Our work with all the major organisers in the region including DMG Events, Informa and Reed Exhibitions, combined with a local agency presence of the calibre of GRS, helps us to drive forward our plans for developing regionally specific benchmarking for this core market.” 

Brewster will be presenting Explori’s performance benchmarks for the Middle East at the upcoming UFI Middle East and Africa Chapter Networking Lunch on 2 June.

“Our companies’ integration constitutes the largest and most relevant research hub in the world of events, and will let organisers access a fundamental “standard” to compare to, through the online benchmarking platform”. States Andrea Piccin, partner of GRS Research and Strategy and general manager of the UAE branch.

Andrea Picci Director of Explori GRS MENA

GRS Explori will provide the support and market development of the Explori research platform for the Middle East and north African market, allowing clients to benefit from a world leading research network, combined with local market knowledge and expertise.




About GRS 

GRS is a company focused on research, analysis and strategy for the exhibition and event industries. The firm holds a leading position in Italy and conducted more than 200 surveys for exhibitions and events, in the main industrialised sectors.

GRS UAE branch is located inside the Dubai World Trade Center, with its offices on the seventh floor of Sheikh Rashid Tower (also known as DWTC Tower), right next to the Exhibition Center. Andrea Piccin, General Manager for the region and Partner of GRS, leads the team of researchers and analysts.

About Explori

Launched in London in 2011, Explori has rapidly grown to provide scalable research solutions to major exhibition organisers world-wide. With a global client base including ITE, Clarion, Reed Exhibitions, Informa and Messe Frankfurt regularly contributing to their global benchmarks, Explori now holds the biggest data-set of exhibition performance data in the world with data from over 1,300 public and trade shows.

Explori’s self-service research platform is designed to support major organisers gather meaningful customer insight across multiple languages and territories.

In 2015 Explori partnered with Exhibit Surveys, the number one provider of research services to the US expo industry to offer support and market development for the Explori platform in the USA, Canada and Mexico.

In 2016 they partnered with GRS to offer research solutions to event organisers, publishers and visitor attractions in the Italian market.


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What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions
  • The results of this research and Explori’s views give us and our audiences a new perspective on our events. They reveal areas with scope for improvement which we will be addressing as well as many areas of strength. It's been a highly valuable exercise and we’re looking forward to the challenge of maintaining and building on what we have achieved.
    Carina Bauer
    CEO, The IMEX Group

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