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Stockolmsmassan joins Explori

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Stockolmsmassan joins Explori

28-Oct-2019 by: Natalie Campbell-Reid

Stockholmsmassan, a major Nordic exhibition centre and organiser, has recently signed a deal with event research experts Explori to benchmark and monitor customer experience using event analytics. 

Christina Kilstrom, Marketing and Communications Director at Stockholmsmässan had this to say on their new deal with Explori, “As we grow our business, it is important to us that we continue to improve customer experiences by listening to our visitors and exhibitors. Understanding customer data in a fast, reliable and structured way is key to staying ahead in this industry. We are happy to start working with Explori given their digital, intuitive approach and vast knowledge in the events industry.”

Explori’s Commercial Director, Richard Kensett added, "We're delighted to be working with Stockholmsmassan on a long term basis. They run some of the biggest and best events in the Nordic region and it's great to welcome them to the Explori benchmarking community. We're working with more venues and 'venue organisers' than ever before and are also making exciting inroads into Scandinavia as we work towards a Nordic-specific set of customer experience benchmarks to further contextualise performance in the region.”

The new deal comes at a time when Explori are expanding their product offering to provide research and benchmarking to venues.

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Our Stats

2,900,978

Event survey responses

2,700

Events globally already 
benchmarking with Explori

17

Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions

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