The Biggest Visitor Study Ever Undertaken06-Aug-2018
This summer, Explori is undertaking a major global research project in partnership with UFI & SISO to produce a report called 'Global Visitor Insights'. This will be the biggest ever study into today’s trade show visitor and aims to investigate what they expect from trade shows in the future. The project is underway and we are reaching out to all the major organisers to ask for their help in distributing the survey.
The project already has the support of a number of world leading organisers but in order for the research to be truly global, we need to distribute the survey to millions of trade show visitors. The survey will be available in the following languages:
English, German, French, Italian, Spanish, Brazilian Portuguese, Mandarin, Russian and Arabic
The study will investigate some of the key topics facing the industry including:
- changing event formats
- emerging technologies
- engaging more diverse audiences
- competition from other channels
We will be presenting some of the key findings at The Global UFI Congress in St Petersburg later this year.
So how can organisers get involved?
1. By sending out a unique survey link to their visitor databases. Explori will provide all the tools needed to create the survey email. As a thank you, Explori will provide participating organisers with a copy of the full report including a personalised presentation of the findings to their management team.
2. Participate in depth-interviews - Another element of the research is to understand the internal view within the industry and as such we are arranging telephone interviews with Event Directors, Project Directors and Marketing Managers/Directors. Interviews will last around 20 minutes and will be treated in the strictest confidence.
3. If you could ask any question to trade show visitors in this survey, what would it be? We can't guarantee that we will include your question(s) per se but we do want canvass the leading brains in the industry to see if there are any common themes and to make sure the research is of maximum value to the organiser community.
If you can support this study in any way, please contact Clive Morris, Associate Research Director firstname.lastname@example.org for more information.
Not an organiser, but still want to be involved? Please share details of this study with any friends and colleagues within the industry – the more participants and range of countries we can include, the more valuable the results will be to the industry as a whole.
Explori are the official research partners of UFI and the Global Insights series is kindly supported by SISO, the Society of Independent Show Organisers.