The Biggest Visitor Study Ever Undertaken

Explori Releases

The Biggest Visitor Study Ever Undertaken

06-Aug-2018 by: Sophie Holt

This summer, Explori is undertaking a major global research project in partnership with UFI & SISO to produce a report called 'Global Visitor Insights'. This will be the biggest ever study into today’s trade show visitor and aims to investigate what they expect from trade shows in the future. The project is underway and we are reaching out to all the major organisers to ask for their help in distributing the survey.

The project already has the support of a number of world leading organisers but in order for the research to be truly global, we need to distribute the survey to millions of trade show visitors. The survey will be available in the following languages:

English, German, French, Italian, Spanish, Brazilian Portuguese, Mandarin, Russian and Arabic

The study will investigate some of the key topics facing the industry including:

  • changing event formats
  • emerging technologies
  • engaging more diverse audiences
  • competition from other channels

We will be presenting some of the key findings at The Global UFI Congress in St Petersburg later this year.

So how can organisers get involved?

1.     By sending out a unique survey link to their visitor databases. Explori will provide all the tools needed to create the survey email.  As a thank you, Explori will provide participating organisers with a copy of the full report including a personalised presentation of the findings to their management team.


2.     Participate in depth-interviews - Another element of the research is to understand the internal view within the industry and as such we are arranging telephone interviews with Event Directors, Project Directors and Marketing Managers/Directors. Interviews will last around 20 minutes and will be treated in the strictest confidence.


3.     If you could ask any question to trade show visitors in this survey, what would it be? We can't guarantee that we will include your question(s) per se but we do want canvass the leading brains in the industry to see if there are any common themes and to make sure the research is of maximum value to the organiser community.


If you can support this study in any way, please contact Clive Morris, Associate Research Director for more information.

Not an organiser, but still want to be involved?  Please share details of this study with any friends and colleagues within the industry – the more participants and range of countries we can include, the more valuable the results will be to the industry as a whole.

Explori are the official research partners of UFI and the Global Insights series is kindly supported by SISO, the Society of Independent Show Organisers.


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What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions
  • The results of this research and Explori’s views give us and our audiences a new perspective on our events. They reveal areas with scope for improvement which we will be addressing as well as many areas of strength. It's been a highly valuable exercise and we’re looking forward to the challenge of maintaining and building on what we have achieved.
    Carina Bauer
    CEO, The IMEX Group

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