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UFI / Explori launch international industry resilience study

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UFI / Explori launch international industry resilience study

16-Mar-2020 by: Sophie Holt

Paris / London, 16 March 2020

UFI, the Global Association of the Exhibition Industry, and live event research specialists, Explori, are inviting event organisers who have recently cancelled, postponed or gone virtual with their event, to participate in an international study.  The study aims to understand the impact of these changes on visitors and exhibitors and identify best practice for future resilience.

“We are certainly in the midst of trying times, but a point will come where both individual shows, and the industry as a whole, will want to reflect. We will need to evaluate the actions taken, the wider impact and what we can learn for the future”, says Kai Hattendorf, UFI CEO

“We will also need the right data to continue to advocate for our industry to receive the support it needs to bounce back. Now is the time to start collecting this data to contribute towards future resilience and to learn and grow.”

Explori are asking all show organisers who have recently postponed, cancelled or gone virtual with an event to participate confidentially in this research project. This will aim to identify a number of things, including:

  • The resilience of face-to-face events

  • The economic impact of business opportunities lost

  • The unrecoverable costs to visitors and exhibitors

  • The impact on brand equity of cancellation or postponement

  • How effective are virtual events at meeting customer objectives?

  • Any direction from our customers as to how any impact can be mitigated in future

Sophie Holt, Global Strategy Director, Explori says: “There is no cost to participate in the research and organisers will receive a report of their own results, plus an industry-wide insight piece based on anonymised aggregated data. The insight will also be shared with all stakeholders who advocate on behalf of our industry. As with all Explori research, this project will be conducted with the highest regard for data privacy and results treated with the strictest confidence.”

Organisers wishing to participate are asked to contact Sophie Holt via bespoke@explori.com or UFI via research@ufi.org 

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    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
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  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
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  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
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    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
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  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions
  • The results of this research and Explori’s views give us and our audiences a new perspective on our events. They reveal areas with scope for improvement which we will be addressing as well as many areas of strength. It's been a highly valuable exercise and we’re looking forward to the challenge of maintaining and building on what we have achieved.
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    CEO, The IMEX Group

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