Meet the publisher team

Meet the publisher team

Jan De Iulio, Director, Clear Edge Insight

Jan De IulioJan leads Edge Insight, an independent consultancy, powered by the Explori platform. 

He has a track record of creating and developing bespoke research sales propositions to achieve aggressive growth targets within a number of industry sectors. Jan has an in-depth understanding of providing a full marketing mix of digital, print & event partnership programmes to meet the business and marketing strategy needs of top tier clients.

Jan's knowledge of the Explori platform makes Edge Insight a natural complement to the Explori offering, with Jan bringing media sales expertise and the Explori team executing projects.

Jan's experience in publishing and media spans over 20 years, including The Caterer, Newtrade Publishing and Reed Business Information.

Mark Brewster, Founder and CEO

Mark BrewsterMark has spent the majority of his career leading or supporting the events and publishing industry. His tenure at Mash Media included directing their events portfolio and continued as publishing director with responsibility for their exhibition titles including Exhibition News and Exhibition World. He has also held a director role with a leading events research consultancy.

It is this passion for insight and the industry that led him to found Explori – an online research tool designed to make professional quality insight affordable for every event and conference.  Since its inception in 2012, Explori has grown to become the largest source of data for the global events industry, with over 2 million responses already gathered on the platform from over 1600 events world-wide.

Mark works closely with media owners, marketers and event directors to help them incorporate high quality feedback into their strategic planning and regularly contributes to industry trend articles and forums.

Nominated as one of Event Magazine’s Top 100 Newcomers in 2013, Mark’s team has grown to be named Best Supplier to Organisers at the 2015 Exhibition News Awards, continuing to grow their event base both in the UK and globally.

Away from Explori, Mark is a keen tennis player and live music fan.

Olly Watts, Operations and research director 

Olly Watts operations director ExploriOlly is one of the founding members of the Explori team, joining shortly after launch.  He has many years experience in quantitative research having worked at leading market research agencies (including TNS and Opinium Research). Olly is Explori's operations director and is responsible for of all of Explori's client support and overseeing its research services. Prior to a career in market research Olly studied Economics at the University of Hull.



Mitch Deeming, Operations manager

Mitchell Deeming senior research executive exploriHaving previously worked for a financial data provider, Mitch joined Explori in 2014 and works as part of the research and support teams. He is responsible for client training, supporting the various Explori offices globally and working day-to-day with our users to provide the best research possible using the Explori platform.

Mitch studied maths at the University of Kent

Dan Pacitti, CTO

Dan Pacitti Explori CTODan splits his time between Explori and our technical partners ASP – the leading providers of websites and digital services to the exhibitions industry.  He leads our product development strategy and ensures that our IT infrastructure is secure and robust.

Dan joined ASP 14 years ago after completing his degree in Computer Science. Dan is chief technical officer for ASP and Explori with responsibility for overseeing the maintenance and AGILE development of our products, as well as maintaining the systems and hosting infrastructure that we utilise. Over the years he has gained valuable experience and expertise in delivering high quality software solutions to the events industry.

News and views from the Explori team

14 Results

Find out more about Explori and how we can help you now

Our Stats


Event survey responses


Events globally already 
benchmarking with Explori


Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium

Our Clients