FAQs about Explori online surveys

FAQs about Explori online surveys

Is it confidential?


The system is a built in a way that keeps all client data completely confidential. While your benchmark results contribute to Explori's overall industry benchmarks, it is impossible for any other company to see your research results or your company scores. You decide who has access to your company research and you can issue and retract logins as required.

Is it safe?


In fact it is one of the safest ways to conduct research. Each user within your company has their own login and users have varying levels of access so that the appropriate level of information is available to each member of staff unlike conventional survey tools which expose your entire company research history to everyone with access to your company login.

Explori is built with high security firewalls and protection so it is one of the safest places to keep your information.

Is it quick?


Explori has numerous unique features which radically speed up the process of delivering your feedback surveys. This includes:

Intuitive question library – a built-in selection of expertly design, industry specific questions that you can drag and drop into your survey

Question saving – you can save questions for re-use and to drive bespoke benchmarking. No more re-writing questions!

Templates – ready to use survey templates save our customers considerable time designing a professional survey with all the recommended questions in place.

Is it easy to use?


Explori was built in consultation with highly experienced researchers and marketers in the industries we serve. The content and architecture of the site make delivering sophisticated research easy. We also provide user support so help is just a phone call or email away - even at our lowest price points!

Is it flexible?


You can conduct unlimited surveys and generate unlimited survey responses on each licenced product.

You can create as many bespoke questions as you like and as many benchmarking questions as you like.

You can also use Explori in conjunction with a research agency where you can issue access to trusted 3rd parties so that they can dovetail with your research needs wherever required.

If my show data is used to contribute to industry statistics, how can I be sure that my data remains confidential?

Our commitment to our clients is that their data be treated as confidential and remain safe at all times. Explori clients each have their own private account which is locked down so that only those with access to the usernames and passwords can access it. Explori has been designed in such a way that it is impossible for any client to access another client’s data. The clients’ data always remains their own property. Explori guarantees that that we will not take action to put any client’s data in the public domain, no matter how small or inconsequential, without the express permission of the client.

Can Explori conduct completely customised surveys written by a member of my team?

Yes, in addition to Explori’s unique benchmarking survey technology, you can use the system as a general survey tool although use of the system is only available to products which have a licence.

Can I customise questions that I find in Explori’s question libraries and templates?

Yes but it does depend on the question. Some of them are specifically designed to support benchmarking and therefore shouldn’t be altered – they need to remain standard across the industry. Other question are specifically designed to be customised by the user and you can create your own questions from scratch. 

Do the reports provide cross-tables?

Yes. Explori's reports make cross-tabulation very easy. Cross tables can produce average scores for questions with numeric values and these results are automatically charted. You can even filter results so you can cross tabulate a section of your data.

How can I manage the flow of my surveys in Explori? 

Explori has two different types of skip logic that make managing the flow of your surveys simple. You can move questions or pages within our unique "click and drag" survey builder.

Do the reports present numeric average scores?

Yes. When creating questions you can enter the numeric values for each option and even a unit of measurement. The reports automatically calculate the average scores so you know the average spend, precice numeric satisfaction results, average meterage, dwell times etc.

How do I get my data out of Explori?

Simple, with one click you can download your whole response database including your verbatim responses. If you apply filters, you can download just the relevant responses for that cut of data. Results can be downloaded as a PDF to be easily shared amongst the team, a CSV file for further analysis, or even as jpegs to drop straight into presentations and sales material.

Does Explori provide year-to-year comparison data?


On a single chart, Explori will present data for up to 5 survey cycles enabling you track the fluctations of any measure over time.

Can I send surveys using my own email marketing tool?

Yes, although there are many unique advantages to using the built-in email tool which is inclusive in the licence package.

What are the different survey types for?

When you create a new survey in Explori, you will be offered a choice of three different survey types to get you started – so how do you know which one to choose?

Benchmarking: This is your core survey type to use when you are conducting your post event surveys for visitors, exhibitors and PRNA, or for periodic readership surveys.  For the most part it will consist of Explori benchmarking questions, and you will typically only use it once per cycle.

Tracker: This survey type is not benchmarked against the global database, but would allow you to track certain information that is relevant to your market, month by month or year by year. For example you could use it to create a yearly salary survey, or track the average spend on technology, recruitment, marketing, wine – the possibilities are endless and it can make great PR!  You can use this survey type as many times as you need to during your licence period.

General: The name sums this one up.  This is useful for any small ad-hoc surveys that might crop up throughout the cycle.  You could use it for finding hot topics for your content, ideas for your aftershow party, finding new contributors and so much more– this is the most flexible of all the survey types and can be used as many times as needed during your licence.  But be warned – general surveys don’t have any template questions and there is no benchmarking for the results! So in a nutshell – don’t use them for your core surveys! 

Why should I use the benchmarking survey type?

When you are conducting your core post event or readership research, you should always select the benchmarking survey type.  Why? Because this is what you have paid your money for!

A benchmark survey gives you:

  • A professionally written template to get you started – just customise for your needs
  • A huge library of professionally written questions covering every aspect of your industry, which will save you time and give you the best possible results by removing bias.
  • Most importantly, it will allow you to benchmark your results against Explori’s global database of millions of other survey responses so you can put your results into context.

So there we go – the only survey type you should ever need for your post event or readership surveys.

But if you are not about to do your core survey, step away from that benchmark survey right now! Our tracker or general survey types will give you much more flexibility.

What are the ways I can send a survey out?

You can distribute your Explori survey in a number of ways, or even a combination of these:

Using the Explori email tool.

Your licence includes unlimited sending using the built-in email tool.  This is the recommended way as we can then provide a unique link for each of your responders and excludes completes, opt outs and screen outs from your list.  This makes things much easier when it comes to sending reminders out.  Using the Explori email tool also protects your results from invalid responses – for example where a single user tries to complete the survey a number of times.

You can import logos and banners into the Explori email tool to reflect your branding, or import your own html template.

Using your own email tool

Alternatively you can generate a link from Explori that can be used in your own email system – simply follow the wizard in the Distribute Zone.

Sharing on your website or social media.

You can also generate a link, or series of links that you can share publically.  We don’t recommend you use public sharing for your core post event or audience research as it can be open to invalid responses, for example a disgruntled customer, or competitor could post false responses.  However it’s a great tool for your general or tracker surveys to share them as widely as possible.

You can go back and create a new link for each new way you want to distribute your survey.  If you give each one a descriptive campaign name, you can easily filter during your analysis to see if different groups of responders gave different answers.

How many benchmarking surveys should I do?

In each cycle, we would expect our event clients to conduct a maximum of three benchmarking surveys, immediately after the event: visitors, exhibitors and pre-registered-did-not-attend (PRNA) Some of our clients attempt to do multiple versions of their visitor surveys, for example for VIP and non-VIP visitors.  We would advise against this – instead use the skip logic and routing features to accommodate all your visitor types in a single survey.  This will save you a lot of time building the survey and make your analysis much more effective. 

For clients in the publishing industry you may chose to conduct your readership surveys 1-2 times per year.

What do I need to have ready to send my survey out?

In addition to creating and testing your survey questions, there are three other things you need to have ready before you can press send on your survey.

1: The text you want to include in your covering email

You can quickly and simply use Explori’s inbuilt email tool to create the covering email for your survey, but it’s worth thinking about what text you would like to include.  We advise keeping it simple and focused only on the survey to get the best possible response rate.

You can use the personalisation wizard to drop in information about each of your respondents and tailor the email they receive.

2: A banner to add branding to your survey

Using familiar branding on your survey helps to build your respondents trust and increases response rates.  Even if this is simply your logo on a plain background as a jpeg or png file (which you could create yourself in Paint) this will help reassure your respondents that the survey is genuine.

Your banner should be 550 pixels wide, and no more than 200 pixels high.  Around 100 pixels high is ideal as it doesn’t take up too much of the page.

3: Your data in .CSV files

This is pretty important really!  You will need separate .CSV files for each type of survey you want to send – so if you want to send surveys to visitors, exhibitors and those who registered but did not attend (PRNA) you will need three separate .CSV files.  Your file will need to contain at least first names, last names and email addresses, but can also include other information such as job titles and salutations if needed.

It’s easy to create a .CSV file from an Excel file, just go to Save As, give your document a new name, then from the Save As Type drop-down underneath, select .CSV.  You will probably be asked to confirm that you want this files type as some features will be lost compared to Excel – just hit okay.

When and how do I use page-to-page skip logic?

Page to page skip logic takes respondents who give a certain response to another page of your survey, or an exit page, but leaves everyone else to carry on to the next page of your survey.

Examples of times to use page-to-page skip logic:

To take everyone who is not a visitor to the exit screener of your visitor survey
To take everyone who did not attend any seminar sessions past the questions on seminars
To ask a set of questions to only a particular group of readers (teachers, buyers, directors etc etc) whilst everyone else carries on with the survey

You start the page-to-page logic on the question that determines who should precede (feeder question)

Examples of feeder questions:

Did you attend the Pineapple Show as a visitor?
What is your role in purchasing?
Which of the following best describes your role?

They allow us to put our respondents into distinct categories, then decide which questions they see based on those categories.

In Explori the page-to-page skip logic button looks a bit like a spider in big shoes – it’s black when there is no logic present, yellow when the question is a feeder for a logic process.

Explori Example

Click this button and you will be able to select from a drop down which page each answer should feed to.  If no page is selected, the default is to go to the next page.

There is a more detailed how-to on page to page skip logic here, using screening exits as an example

Tip no. 1 – seems obvious, but the questions you want to send people to (the eater questions) need to be on different pages to your feeder question.
Tip no. 2 – giving your pages and questions descriptive titles makes setting skip logic much easier

How and why do I use inherit options logic?

Question skip logic or question "piping" helps to improve your respondents experience of the survey by using their answer to one question to tailor future questions in the survey.  Using this technique helps to prevent your respondent having to answer questions or options that are not relevant to them.

Question skip logic helps reduce overall survey completion time so is a useful tool to prevent survey dropouts and improve response rates.

For example you could ask your attendees what their objectives were in attending your event, then ask them to rank those objectives in order of importance.

By using question piping you present only the options that your delegate has ALREADY told you were relevant to them.

In Explori, question piping works between two questions – the question that establishes relevant categories: the “feeder” question.  And then the question where you want the selected categories to appear: the “eater” question.

So in our example above, What were your main objectives for attending the Pineapple tradeshow? Is the “feeder” question.  It’s where the respondent tells us which options are relevant to them.

Here the “eater” question would be: Please rank your reasons for attending in order of importance. It serves up only the relevant options selected in the “feeder” question.

Whilst the “feeder” and “eater” don’t need to follow on immediately after each other, they do need to be on separate pages of your Explori survey for question piping to be applied.

Question Piping

Set up your “feeder” question as normal (both the questions in our example can be found in the Visitor Drivers section of the question library ready to drag and drop into your survey). Drag in your “eater” question to a new page and click the pencil tool to edit it. Grid, Ranking and Priority question types all work well with question piping. Head to the inherit options drop down and select your “feeder” question and hit save.

Question Edit

You will see an orange arrow icon appear to confirm that your question is now linked to another question.

New Page

When you preview the survey, you should see something like this: “Eater” question

Tick boxes

“Feeder” question


Not an Explori user? Why not contact us to find out how we can improve your event, conference and readership surveys?

Can I conduct my survey in different languages?


The Explori question bank is translated into most major languages and new languages can typically be added within days.

You can set the response lanugage or give responders a choice between a number of language options - your results will still be collected in a single report for easy analysis.

Is there a limit to the number of surveys or responses? 


Each licenced product (typically a show or publication) can conduct an unlimited number of surveys within their licence period and collect an unlimited number of responses throughout the cycle.

So don't just keep Explori for your post-show research or readership surveys, use our General Survey template for your programme development surveys or to explore new growth ideas. Or use our Tracking survey template to measure key industry metrics - great for editorial.

How do I ensure my data is comparable across a number of events or publications?

For customer satisfaction data to provide meaningful insight across an organisation, every division, portfolio and product must gather information in a consistent way with every benchmarking survey they send.

Explori Q lists are a simple way for senior managers to access meaningful performance data across their portfolio of by ensuring each feedback survey conducted by any member of their team asks key questions in a consistent way.  They typically feed into a live performance management dashboard that senior managers can view at any time.


How do I use filters in the Explori reporting tool?

Filters let you see the experience of one group of your responders at a time by stripping out responses from all your others who do not fall into your selected category.

For example: First time visitors vs repeat visitors, older readers vs younger readers, delegates from different market sectors, subscribers with purchasing authority vs subscribers without

You can click on the bar in the chart of the variable you want to compare to add a filter.  Or use the filter tool on the left. Your data will refresh to show just responses from your chosen group, with comparisons to your benchmarks.


How do I create cross-tabs in Explori reports?

Cross tabs let you combine one or more variable in a chart.

You can click on the bar in the chart of the variable you want to compare to add a cross-tab.  Or use the tool on the left. Your data will refresh to show just responses from your chosen group, with comparisons to your benchmarks.


How do I create a CSV file?

To give you the smoothest possible upload of contact details into Explori, you need to prepare a .CSV file.  This is similar to an Excel (.xls) file but with all the functions and formatting removed.

If you can open and save an Excel file, you'll easily be able to create a .CSV file (CSV stands for Comma Separated Values)

Open the data file you would like to import into Explori (this will normally come from your registration database) As a minimum you will need columns containing a contact name and an email address.  You might find it easiest to remove any columns you don't need at this stage.

Then go to Save As and give your document a new name.

File name

Then from the Save As Type drop-down underneath, select .CSV.  You will probably be asked to confirm that you want this files type as some features will be lost compared to Excel – just hit okay.

Then you are ready to upload your data into Explori

Find out more about Explori and how we can help you now

Our Stats


Event survey responses


Events globally already 
benchmarking with Explori


Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to maximise responses and analyse the results to instantly see how our existing shows are performing. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions
  • The results of this research and Explori’s views give us and our audiences a new perspective on our events. They reveal areas with scope for improvement which we will be addressing as well as many areas of strength. It's been a highly valuable exercise and we’re looking forward to the challenge of maintaining and building on what we have achieved.
    Carina Bauer
    CEO, The IMEX Group

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