Visitor Attractions

Meet the attractions team

Meet the attractions team

Mitch Deeming, Operations manager

Mitchell Deeming senior research executive exploriHaving previously worked for a financial data provider, Mitch joined Explori in 2014 and works as part of the research and support teams. He is responsible for client training, supporting the various Explori offices globally and working day-to-day with our users to provide the best research possible using the Explori platform.

Mitch studied maths at the University of Kent

Mark Brewster, Founder and CEO

Mark BrewsterMark has spent the majority of his career leading or supporting the events industry. His tenure at Mash Media included directing their events portfolio and continued as publishing director with responsibility for their exhibition titles including Exhibition News and Exhibition World. He has also held a director role with a leading events research consultancy.

It is this passion for insight and the industry that led him to found Explori – an online research tool designed to make professional quality insight affordable for every event and conference.  Since its inception in 2012, Explori has grown to become the largest source of data for the global events industry, with over 2 million responses already gathered on the platform from over 1600 events world-wide.

Mark works closely with exhibition owners, marketers and event directors to help them incorporate high quality feedback into their event cycles and strategic planning and regularly contributes to industry trend articles and forums.

Nominated as one of Event Magazine’s Top 100 Newcomers in 2013, Mark’s team has grown to be named Best Supplier to Organisers at the 2015 Exhibition News Awards, continuing to grow their event base both in the UK and globally.

Away from Explori, Mark is a keen tennis player and live music fan.

Sophie Holt, Global strategy director

Sophie Holt head of marketing ExploriSophie is an experienced event marketer working with a number of respected organisers including CloserStill and Future Publishing.  Over her career, she has launched 11 trade and consumer events in sectors as diverse as healthcare management and gaming.

Sophie has first-hand experience in the power of customer insight to shape event strategies that deliver sustainable growth.  She is passionate about the role of customer experience in the future of exhibitions.

She regularly authors white papers and opinion pieces for the industry press and association bodies including the Global Visitor and Exhibitor Insights Reports for UFI and FaceTime research for the AEO.

Having worked withExplori since their launch, developing their communications and PR strategy as they grew into a market leading position; she now works in a broader strategic role as we enter our next phase of growth.

Prior to joining the exhibitions industry, Sophie worked in PR and events client-side, with a number of well-known brands including Avon Cosmetics and Toyota.

Olly Watts, Operations and research director 

Olly Watts operations director ExploriOlly is one of the founding members of the Explori team, joining shortly after launch.  He has many years experience in quantitative research having worked at leading market research agencies (including TNS and Opinium Research). Olly is Explori's operations director and is responsible for of all of Explori's client support and overseeing its research services. Prior to a career in market research Olly studied Economics at the University of Hull.



Dan Pacitti, CTO

Dan Pacitti Explori CTODan splits his time between Explori and our technical partners ASP – the leading providers of websites and digital services to the exhibitions industry.  He leads our product development strategy and ensures that our IT infrastructure is secure and robust.

Dan joined ASP 14 years ago after completing his degree in Computer Science. Dan is chief technical officer for ASP and Explori with responsibility for overseeing the maintenance and AGILE development of our products, as well as maintaining the systems and hosting infrastructure that we utilise. Over the years he has gained valuable experience and expertise in delivering high quality software solutions to the events industry.

Andrea Piccin, GRS partner and MENA general manager

Andrea Piccin, general manager GRS Explori DubaiAndrea heads up the Middle East and North Africa team out of the Dubai office for GRS Explori, a partnership between Explori and research and strategy specialists GRS.

He has extensive experience in international business development having led projects for a number of Chambers of Commerce in Australia and the US, focusing on research and events.  In addition to his work with GRS Explori, Andrea sits on the panel of the International Business Awards, judging customer loyalty and customer experience categories.  Andrea holds a masters degree in international business from Ca' Foscari University, Venice and is also a qualified sommelier.

News and views from the Explori team

15 Results

Find out more about Explori and how we can help you now

Our Stats


Event survey responses


Events globally already 
benchmarking with Explori


Average completion rate 
to clients' post-show surveys 

What they say

  • With Explori’s reports and analytics, we’re much better equipped to evaluate the customers' satisfaction and needs from our events
    Paul Byrom
    MD, Upper Street Events
  • The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.
    Matthew Benyon
    MD, easyFairs UK
  • We wanted deeper insight into how our strategies impacted the delegate experience, but found conventional survey tools just couldn't deliver. Moving to Explori has completely changed this.
    Jan Barthelemy
    Head of AU & NZ Digital Marketing dmg events
  • We work with Explori to gain deeper insights into our events. The ability to compare results directly with similar events in our portfolio and against industry standards will be incredibly helpful
    Baris Onay
    Group Marketing & Digital Director, ITE
  • Analysis that could have taken the team days was available within hours of the survey going live. We could immediately see how the new German events had performed, against the context of our existing shows. Information like this is essential for informing future business strategy.
    Austen Hawkins
    MD, F2F Events
  • Robust performance metrics and customer feedback is essential for achieving maximum customer satisfaction. Explori will allow us to reach all our exposition delegates regardless of language or location.
    Art Paredes
    Sr. Director, Global Expos, SEMI
  • Explori helps us gain deep insights into the customer experience across our business. Without it, understanding our key performance metrics would be considerably more challenging.
    Andrew Evans
    (former) MD, Centaur Exhibitions
  • Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.
    Renaud Hamaide
    CEO, Comexposium
  • Working in events can be quite hectic, and due to this surveys would often become an afterthought for us, but they shouldn’t be. Explori makes creating and reporting on surveys quick and easy. We are able to work with the team to create a survey that maximises reponses and analyse the results to see instantly how our existing shows are performing and what changes need to be made for the future of our events. Explori allows us to not only look at the what we must do in the next 10 minutes, but also what we must do over the next 10 years.
    Rikki Bhachu
    Marketing Director, MA Exhibitions

Our Clients