Explori and The Expo Group Partner to Help Association Organisers Predict and Improve Event Performance

Explori and The Expo Group Partner to Help Association Organisers Predict and Improve Event Performance

Explori has announced a strategic partnership with The Expo Group — an Architect Connecting Communities™ leader in exhibitions, exhibits and events — to help association organisers strengthen event performance through actionable intelligence and strategic execution.

Explori brings actionable event intelligence, underpinned by industry benchmarks, that helps organisers measure what's working, understand what's changing, and design and execute the most informed event strategies. The Expo Group brings deep expertise in event strategy, design, and delivery, using community intelligence to shape more relevant and impactful experiences.

Together, The Expo Group and Explori will help organisers uncover the patterns others miss and translate insight into practical actions that drive audience growth, improve exhibitor outcomes, and strengthen long-term event success. A core element of the partnership is a shared commitment to community intelligence: connecting macro-level industry signals with attendee and exhibitor insight to understand what is happening inside and outside an event's ecosystem. This enables organisers to design more relevant programming, deepen engagement, and build stronger year-round community connections.

"Explori's platform and consultancy services, combined with our Community Intelligence offering, strengthens our vision as Architects Connecting Communities through curiosity and intelligence — simplifying complexity, creating purpose, and helping our clients design high-performing events," said Randy Pekowski, CEO of The Expo Group.

"I'm delighted to collaborate with The Expo Group," said Mark Brewster, Founder of Explori. "We have long sought an innovative U.S. general services contractor to bring our services into a more integrated approach with other core strategic services. This partnership helps us focus on U.S. associations seeking stronger customer intelligence, and it is built on our shared commitment to insight, integrity, and client outcomes."

Through the partnership, The Expo Group and Explori will collaborate on industry research, benchmarking, and educational thought leadership to help association organisers navigate evolving attendee and exhibitor expectations.

About Explori

Explori provides actionable event intelligence for exhibition and trade show organisers — helping teams understand what drives performance, improves experience, and strengthens exhibitor value. By combining event-specialist expertise with industry benchmarks and decision-ready insight, Explori supports organisers to measure impact, compare performance across events, and act with confidence. Learn more at www.explori.com.

About The Expo Group

The Expo Group architects meaningful connections through the design and management of personalised, high-impact trade shows and events. By applying behavioural science and strategic insight, the company helps clients reimagine the event experience — delivering customised brand environments that drive engagement, valuable content, authentic connections, and measurable commerce. Headquartered near Dallas, The Expo Group operates additional offices in Chicago, Las Vegas, Orlando, and Washington, D.C. Learn more at www.theexpogroup.com.