New Course on Event Data: Gain More Strategic Insights to Drive Wider Business Goals
19 May, 2022
This month sees the launch of a game-changing course for event professionals to elevate the strategic value of their events within their organizations. The Event Data Strategy Certificate, produced by Explori on behalf of the PCMA provides you with a playbook that will turn your in-person, hybrid, and digital event data into performance elevating insights. Get the practical, applicable skills you need to articulate business value with business event analytics. Business event planners have more data available to them in today’s digital age, but often can’t harness its power to support strategic decision making. Furthermore, data often isn’t accessible without a large budget, ample time, and resources for bespoke research.