Why Data Fragmentation Is Breaking Event Measurement (and How to Fix It)
Your event team collects more data than ever before, yet building a complete picture of event performance has become harder, not easier. The cause is data fragmentation: critical insights scattered across disconnected tools with no single source of truth. Here's how Executive Event Intelligence fixes it.
Is it time for sales to shift gears?
A live conversation on exhibitor relationships, sales incentives and what sits alongside the scarcity sell. Tuesday 8 September, 4pm BST.
How to Centralise Event Data in 2026
Most enterprise event teams don't have a data centralisation problem: they have an analysis problem. This guide covers why centralisation platforms rarely close the measurement gap, and why analysis, benchmarking context, and executive-grade reporting should come first.
How to Get More Responses to Your Event Surveys: What 80-90% Response Rates Actually Look Like in Practice
Nicola Kastner, CEO of ELX, achieves post-event survey response rates consistently in the eighties and nineties: with no incentives. In conversation with Explori CEO Mark Brewster, she explains the trust-based methodology that makes it possible.
Hamburg Messe und Congress Signs Deal With Explori
Hamburg Messe und Congress: organiser of INTERNORGA, SMM, Wind Energy Hamburg, Polaris Convention and GSIS: has selected Explori as its research and measurement partner following a structured selection process, extending Explori's momentum in the German trade show industry.
Customer Experience Metrics That Drive Event Investment
Event CX metrics fail the executive test when they measure satisfaction rather than business consequence. The 3-Tier CX Metric Hierarchy, Satisfaction, Behaviour, Business Consequence, gives event leaders the structure to convert attendee feedback into decision-grade investment intelligence that CFOs and boards will trust.
Enterprise Event Benchmarking Platform
Enterprise event benchmarking platform for corporate event teams and exhibition organisers. Portfolio-level comparability across events, formats and years.
Managed Event Surveys With Onsite Interview Support
Managed event survey services with onsite interview support for exhibition organisers and corporate event teams. Professional-grade measurement that stands up to board scrutiny.
Signs Your Event Benchmarks Are Missing KPI Trends
Why event benchmarking programs miss performance trends. How year-on-year measurement, trend detection and portfolio comparability prevent strategic blind spots.
What Enterprise Teams Need in Event Measurement Platforms
Enterprise event teams need portfolio-level benchmarking, governance-ready intelligence and cross-event comparability. What to look for and what to avoid.
How to Choose an Exhibition Survey or Insight Partner in 2026
Choosing an exhibition insight partner is a decision about credibility, not data collection.
How to Turn Exhibition Survey Data Into Decisions Leadership Acts On
Most exhibition teams collect survey data but cannot convert it into decisions leadership actually acts on. The gap is not in the data collection.
Choosing an Event Measurement Platform for Exhibitions and Trade Shows
Choosing an event measurement platform for exhibitions and trade shows requires evaluating five capabilities that most vendors cannot deliver: benchmark
How to Build Event Impact Reports Leadership Actually Trusts
Event impact reports fail the executive test when they present activity metrics instead of decision-grade evidence.
Global Benchmarking is good but localised benchmarks are better: Explori's benchmark expansion
Explori has expanded its benchmarking model to include country and regional benchmarks alongside the flagship Global Explori Benchmark, so event teams can evaluate performance against a genuinely local peer set rather than a single global average.
Event Measurement Tools Compared: A Buyer's Guide
A structured comparison of event measurement and intelligence platforms. Understand the difference between survey tools, event operations platforms, research platforms, and executive event intelligence.
Event Intelligence Platform Buyer's Guide 2026
Enterprise event teams are under pressure to prove impact, not just report activity. This guide covers nine capabilities to evaluate when selecting an Executive Event Intelligence platform, from cross-portfolio benchmarking to year-over-year trend analysis.
What Questions Should a CMO Ask About Event Portfolio ROI?
CMOs under CFO scrutiny need a different quality of question. This piece sets out the measurement, allocation, credibility, urgency and governance questions that turn event portfolio ROI from reporting theater into a board-defensible investment call.
Which Platform Provides the Best Tailored Insights for Event Decision-Making?
Most event platforms deliver operational data, not the decision-grade insight executives need. This piece sets out what leadership actually asks of event intelligence, where Bizzabo and Cvent fit, and how to choose based on portfolio maturity rather than feature count.
Event Data Platforms: Why Benchmarking Depth Matters
Most event platforms deliver fragmented metrics, not decision-grade intelligence. Benchmarking depth, standardised measurement, cohort comparison, and credible fallbacks, is what separates a report from a defensible portfolio call.
How to Benchmark Event Performance Against Industry Standards
A practical framework for senior event leaders on how to benchmark event performance against industry standards, what to measure, where to find credible benchmarks, and how to present the comparison to executive stakeholders.
Why event open-text responses have always been a black hole, and what's changed
Open-text survey responses have always been too rich to ignore and too time-consuming to read. Explori's new AI thematic and sentiment analysis dynamically generates themes from what respondents actually said, with sentiment layered on top.
How Associations Prove Conference Value to Members and Sponsors
A practical framework for association event directors and membership leaders on how to prove conference value to boards, sponsors, and members, using decision-grade evidence rather than attendance figures and satisfaction scores.
Making event data appetising
Raw data doesn't resonate on its own. Explori's new all-in-one dashboard widget creator makes it easy for anyone, not just data specialists, to build live visualisations of the event metrics that matter to them.
Northstar Travel Group Signs Enterprise Agreement With Explori
Northstar Travel Group, the global media, events and market intelligence company serving the travel industry, has signed a global enterprise agreement with Explori. The deal expands measurement and benchmarking across Northstar's portfolio of 100+ events including ALIS, Business Travel Show, Phocuswright, CruiseWorld, and The Meetings Show.
How to Justify Cutting or Scaling an Event Using Data
Justifying a decision to cut or scale an event requires a shift from emotional appeals to decision-grade evidence. Learn how to use portfolio-level investment intelligence to make governance decisions instead of political ones.
How to Collect and Analyse Customer Experience Data at Events and Conferences
Most event leaders struggle to translate attendee feedback into decision-grade insight that leadership trusts. This guide outlines a systematic approach to collecting and analysing customer experience data at events, shifting from basic post-event surveys to a framework that generates Executive Event Intelligence.
How to Design an Event Measurement Framework That Drives Real Decisions
A decision-grade event measurement framework answers three executive questions: What worked? Compared to what? What should we do differently? This guide outlines the four-pillar framework and four-step implementation that turns event data into strategic intelligence.
The Metrics Executives Use to Govern Event Programme Investment
Pipeline impact is the third most important measurement priority for global event leaders (67%), yet most executive scorecards still lead with attendance and satisfaction scores. The measurement gap is not a data problem: it is a governance problem.
How to Compare Event ROI Across Your Entire Portfolio
Most event leaders can tell you how their biggest event performed last year. Very few can tell you which events in their portfolio actually deserve more investment: and which ones are costing more than they return. That gap isn't a data problem. It's a comparability problem.
Event Metrics Finance Committees Actually Trust
Finance committees routinely dismiss event reports: not because they distrust events as a channel, but because the metrics presented lack the comparability and consequence modelling required for investment decisions. Here is the framework that closes the gap.
What Is Executive Event Intelligence: and Why It's Replacing Event Reporting
Event leaders today face a credibility problem. Leadership scrutinises event investment more than ever, yet most teams still report on it using fragmented metrics from a decade ago. This article defines Executive Event Intelligence as the standard that replaces event reporting: and explains what changes when leadership can govern event investment with decision-grade evidence.
Event Reporting Tells You What Happened. Event Intelligence Tells You What to Do Next.
Reports describe what happened. Senior leaders need to know what to do next. This is the distinction between event reporting and event intelligence: and in 2026 it is the difference between an event function that influences investment decisions and one that simply documents activity.
Explori and The Expo Group Partner to Help Association Organisers Predict and Improve Event Performance
Explori brings actionable event intelligence, underpinned by industry benchmarks, that helps organisers measure what's working, understand what's changing, and design and execute the most informed event strategies.
Event measurement isn't a data problem. It's a credibility problem.
Lessons from International Confex on turning event data into decisions leaders can stand behind. Across the roundtable, the panel, and the booth, the most revealing moments weren't about dashboards. They were about pressure: and the credibility that closes the gap.
Why Traditional Trade Show ROI Models Are Failing (And What's Replacing Them)
Trade shows remain one of the largest line items in B2B marketing budgets: yet measurement hasn't kept pace. Senior trade show organisers and corporate event leaders share the six shifts that defined a candid live panel on what's replacing legacy ROI.
Measuring What Matters: Explori at International Confex 2026
International Confex 2026: how event teams move from measuring activity to enabling decisions. A panel session featuring senior corporate event leaders from Moody's and Elsevier on what executive stakeholders actually expect from event data.
How to Use Explori's AI Event Survey Summaries
Transform raw survey data into actionable strategy. Explori's AI-powered summaries analyse your survey results in real-time, comparing them against historical data and industry benchmarks to give you an instant narrative of your event's performance.
Exploring The Future Of Event Measurement: Insights From Mark Brewster And Julian Agostini
_Listen as Explori’s CEO and the founder of Mash Media cut through the industry’s self-delusion and expose what event teams are really getting wrong about measurement_
Questex and Explori Enter Three-Year Strategic Partnership to Drive Customer Experience Excellence
[Questex](http://www.questex.com/), a leading US-based trade show organizer, has signed a three-year agreement with Explori, the global leader in event customer experience (CX) benchmarking and insights.
Events Venture Group Completes Investment in Explori
Events Venture Group (EVG), a braintrust of world-class founders, serial entrepreneurs, and top-tier event operators, has announced its latest strategic investment in Explori: accelerating data-driven growth in the events industry.
Why Meeting Existing Customers is the Hidden ROI Driver for Exhibitors
If you ask most exhibitors what success looks like at a trade show, you'll often hear: generating new leads, showcasing products, raising brand awareness. But Explori's latest Channel Insights research highlights a less obvious: but far more powerful: driver of success: meeting with existing customers.
The New Exhibitor Mindset: Doing More with Less
In today's economic climate, every marketing pound (or dollar) must work harder. Our 2025 Channel Insights research shows exhibitors are more selective than ever: but they're also getting better results. The key? A focus on quality over quantity.
The Post-Pandemic Exhibitor Rebound: Eight Years of Benchmark Data
Eight years of longitudinal exhibitor benchmark data reveals the largest NPS shift since Explori began measuring in 2012. Post-pandemic exhibitor NPS is now consistently positive: a structural improvement, not a blip. This article examines what drove it and what the numbers mean for organisers.
The Measurement Credibility Gap: Why 98% of Event Leaders Trust Their Delivery but Not Their Data
98% of event leaders rate their programme delivery as good or excellent. Only 46% say the same about measurement. This 52-point gap has direct commercial consequences: and closing it is increasingly a CFO-level priority.
Explori Launches Next Generation Event Measurement Platform
Smarter insights. Effortless measurement. Built for today's event teams. Explori's Next Generation platform: our most powerful, intuitive platform yet: transforms how feedback is captured, analysed, and reported.
Making the Case for Event Measurement: What Decision-Grade Evidence Actually Looks Like
The question executives are now asking about event investment is no longer 'was this worthwhile?' but 'was this worth more than the alternatives?' Answering that question requires decision-grade measurement: not better reports.
Event Measurement for Associations: Beyond Satisfaction Scores
Associations face a distinctive measurement challenge: their flagship events are both their primary revenue event and the main mechanism for delivering member value. Standard satisfaction scores are not sufficient to govern investment at this level.
Beyond Event ROI: Why Return on Objectives (ROO) Reigns Supreme
Is Event ROI really the most important metric? While ROI focuses on financial returns, Return on Objectives (ROO) measures success against pre-defined goals: making it a far more effective lens for evaluating exhibit success.
Unlock Exhibit Success: The 7 Data Pillars You Need to Track
Tired of guessing whether your trade show was truly effective? You need a robust exhibit measurement strategy. It all starts with the seven data pillars of Explori's exhibit evaluation tool, Maxbi.
NPS Measurement: Marking 20 Years of the Net Promoter Score
On a scale of 0-10, how likely are you to recommend this article to a friend or colleague? This year, the venerable NPS turns 20. We explore why NPS remains valuable: and why it shouldn't be used in isolation.
11 most important post event survey questions for attendees
Our definitive list of post-event survey questions for attendees: nine for live or virtual events plus two bonus questions for virtual events, covering satisfaction, objectives, NPS, value and improvements.
Post-event survey questions - for sponsors
What do you want to know about your exhibitors and sponsors? Our ultimate list of 12 post-event survey questions for sponsors and exhibitors, covering objectives, satisfaction, ROI, advocacy, and improvements.
Event ROI: A Comprehensive Guide for Event Professionals
Event ROI is a critical metric for measuring the success of any event. This guide covers why it matters, the most important metrics, the role of benchmarking, and how technology can help boost your event measurement.
Unlocking Event Success: A Comprehensive Approach with Explori
Defining success goes far beyond just a single metric. Success should be approached through a combination of metrics, benchmarking and long-term data analysis: all of which offer deeper insights into event performance.
Explori's Qualitative Research
Although Explori's core research products are based on quantitative methodologies, our team also offers a range of qualitative techniques to better understand the 'why' and 'how' behind attendee or exhibitor behaviour.
From SaaS to Events: What Can Event Professionals Learn About Data-Driven Strategy?
It's nearly 2025, and yet millions continue to be spent on event programs without optimal guidance from data-driven strategies. When measurement of other marketing channels is getting increasingly sophisticated, now is the time for our industry to step up.
Going Beyond the Standard Post-Event Survey: Maximising Event Feedback
While the post-event survey is a crucial tool for gathering feedback, it's not the solution for every insight need. Explore alternative methods for data collection that complement the post-event survey, ensuring you get the most relevant insights without overwhelming your audience.
Understanding Explori's Four-Tier Service System
Not all events are created equal. Explori's four-tiered service level system is designed to align with the diverse needs of your event portfolio: from flagship trade shows to routine internal webinars.
IMEX Vegas 2024
See you at IMEX Vegas 2024!
Unlocking Deeper Insights: How Explori's AI Tool Transforms Event Data Analysis
Traditionally, event organizers have relied on manual efforts to analyse open-ended survey responses. Explori's new AI-powered verbatim analysis tool transforms vast amounts of text response data into structured, actionable insights with greater precision and confidence.
Explori's Latest Benchmarks: Doubling Insights for the Exhibition Industry
Explori introduces a 36-month rolling benchmark to accompany its long-term benchmark, offering a more comprehensive view of industry performance and reflecting the evolving post-pandemic landscape.
How To Find Your Next Speaking Opportunity In 8 Easy Steps
As event professionals, we often find ourselves caught up in the hustle of attending and exhibiting at numerous events, leaving little room to seek out speaking opportunities.
Don't Waste Your Event Content: Here's How to Repurpose it for Maximum Value
As event professionals, we know the effort and resources that go into creating engaging content for our events. But what happens to all that content once the show is over? Do we just pack it away and move on to the next event? Or do we keep milking it for more value?
How to Plan an Event Successfully in 2023
Are you looking to plan an event? Whether it's an exhibit program, a corporate conference, or a charity fundraiser, the event planning process can easily become very overwhelming.
How to write the perfect post-event survey email
Congratulations! 🎉 Your event was a huge success and your attendees had a blast.
The Value of Customer Service: Black Hat Cybersecurity Case Study
Black Hat Cybersecurity, a division of Informa, has been an Explori customer for over eight years. This case study explores how Explori's combination of platform and customer service has helped Black Hat understand audiences and improve event experiences.
Do You Really Understand What NPS Means?
There is a suspicion that many people in the events industry don't fully understand the significant role NPS plays. NPS is not an end in itself: it should be used as part of a broader measurement effort, combining qualitative and quantitative information.
How to Use Data to Drive Events Business Strategy (Clarion Case Study)
At the heart of the Clarion Events business is its Customer Centricity project. James McGough, Managing Director at Clarion Events, shares how data has shaped not just individual event decisions but the company's overall brand strategy.
Net Promoter Score Turns 20: Is It Enough?
NPS solely measures advocacy and only provides a small part of the overall picture. While excellent as one metric, it is almost worthless when used in isolation for measuring the overall success of your corporate event program.
IMEX Vegas 2023: Bringing Event Measurement to Vegas
See you at IMEX Vegas 2023!
Benchmarking: Understanding Event Success Within Context
What exactly does event success mean?
Dataphobia: Is it a Rational Fear in a World of Corporate Event Instability?
There is an undercurrent of fear in the meetings and events world: of robustly measuring the performance of our events. But in a time of corporate event turbulence, the fear of measurement is holding us back from leveraging event performance data properly.
Exhibitor Insight Report: Beyond the Surface
The Exhibitor Insight Report investigated beyond the impact of the pandemic, capturing the sentiments of exhibitors from various industries and sizes: shedding light on budget pressure, ROI challenges, and the generational data gap.
Introducing Maxbi: The Revolutionary Platform On Course to Transform Exhibit Performance Measurement
Today, sees the launch of Maxbi, our brand-new tool designed to empower corporate event organizers and exhibit marketers with a holistic understanding of their performance and returns from their participation in trade shows.
Exhibit Leader Insights Report 2023 published: The state of the exhibition industry: The exhibit marketer’s perspective
Explori, Exhibitor Group, and The Exhibitor Advocate have today released a state-of-the-nation report that provides unique and unparalleled insights on the exhibition industry from the perspective of exhibit marketers.
IMEX Frankfurt Seminar: Data wins arguments
Ahead of her education session at IMEX Frankfurt month, we asked Chloe Richardson, VP Corporate Relations to give us a sneak peek into what attendees can expect from her session.
Event Leaders Exchange reconvene at IMEX Frankfurt 2023
Event Leaders Exchange, an Explori-backed initiative, has announced the latest upcoming in-person event, ELX @ IMEX Frankfurt, May 22 - 23, 2023, where ELX members will reconvene to tackle pressing matters faced by the event industry and for immediate actionable measures to
Made to Measure Live Series Launched
Made to Measure is Explori’s new live series that delivers a hit of digestible event insight directly into your ears once a month.
Event Leaders Exchange and The Opus Group Announce New Partnership
Event Leaders Exchange (ELX), an Explori-backed initiative and The Opus Group, a powerhouse global agency network and partner for the world’s most influential brands, announced a new sponsorship deal that will provide ELX members with an agency perspective on experience design
Trade shows and the pandemic effect
Explori has access to event feedback data collected from attendees and exhibitors at 4,000 trade shows in 50 countries, a dataset that is representative of 200 million trade show experiences.
Tools of Engagement: 5 Ways to Capture Customer Data
Regardless of what many corporate event planners think, post-event and meetings surveys alone are not enough to give you the kind of event data you need to understand attendee behavior and engagement.
Delivering in partnership for DEIB
These include The Neu Project, originating at Google, which encourages new practical tactics of inclusion for neurodivergent communities, starting with event spaces and programming, workplaces and beyond.
How do you get buy-in from stakeholders
_Originally created for Association Meetings International [read the full article here](https://amimagazine.global/Meetings/Planning-and-design/How-do-you-get-buy-in-from-stakeholders-)_ One of the ongoing challenges facing many event professionals operating within associations,
What is a good post-event survey response rate?
A quick guide to post-event survey response rates: what good looks like for conferences, corporate events and trade shows, how virtual events compare, and five ways to lift your response rate.
What is NPS and why should event professionals care?
An introduction to Net Promoter Score (NPS) for event professionals: what it is, how it is calculated, why it is a leading indicator of commercial growth, and how virtual and live event NPS compare.