What is a good post-event survey response rate?
As event survey experts, a question we often get asked by event organisers is what response rate they should aim for in their post-event feedback surveys. Here is what our Senior Research Manager, Charlotte Penn, had to say.
So what is a good response rate for your events?
For conferences and corporate events, a good response sits between 10% and 20% depending on the size of the event. For live trade shows a good response rate is around 12 to 15%.
Virtual vs live event survey response rates
Response rates for virtual events tend to be lower than their live event counterparts. For your virtual post-event surveys, the advice is to survey your entire attendee population but consider focusing on the response rate as a percentage of your engaged audience.
How to increase your post-event survey response rates
If your response rate is low, here are five top tips:
- Market your surveys so attendees know you will be asking for their feedback
- Send out your surveys within a week of the event ending
- Use incentives such as a money-cannot-buy prize specific to your event
- Create clear subject lines and calls to action
- Send out two reminder emails
How to use your survey feedback to improve your event
Post-event surveys are a powerful tool to measure attendee experience. Use your survey data to improve your event strategy.
Apply this methodology to your own event programme.
Explori operationalises measurement methodology proven across thousands of events. The questions, the framework, the benchmarks, all built in, all defensible to leadership.