Photo by Andrew Ruiz on Unsplash
One of the highlights of last month’s Experiential Marketing Summit in Las Vegas was a benchmark study revealed by Sparks and Event Marketer ab ...
What does the future of trade shows look like?
For our 2018/19 Global Visitor Insights Report created in partnership with UFI we analysed 13,000 responses from 135 countries about their trade show experience. From our findings we were able to establish 6 key indicators of future success for trade show organisers. With themes such as festivalization, sustainability and personalisation it is clear that the industry is ripe for innovation.
Here are 6 things you should consider to future-proof your event...
Events globally already
benchmarking with Explori
Average completion rate
to clients' post-show surveys