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UFI, the Global Association of the Exhibition Industry, and live event research specialists, Explori, are inviting event organisers who have recently cancelled, postponed or gone virtual with their event, to participate in an international study. The study aims to understand the impact of these changes on visitors and exhibitors and identify best practice for future resilience.
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Technology and globalisation have been the two biggest game changers over the last decade in the exhibition industry. We’ve left faxes behind and can be on a plane communicatin ...
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What do you know about the people who attended your trade show this year? You probably know their job title and company, or age and state – but do you know enough about them to predict how much it will cost you to get them to come back next year?
There are a number of tried and tested customer loyalty models that you can easily apply to your delegates to help you predict (and impact on) how they will behave towards your show in future. It can also give you a rather eye-opening insight into how much it might cost you to persuade them to return to your event next year.
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