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Technology and globalisation have been the two biggest game changers over the last decade in the exhibition industry. We’ve left faxes behind and can be on a plane communicatin ...
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What do you know about the people who attended your trade show this year? You probably know their job title and company, or age and state – but do you know enough about them to predict how much it will cost you to get them to come back next year?
There are a number of tried and tested customer loyalty models that you can easily apply to your delegates to help you predict (and impact on) how they will behave towards your show in future. It can also give you a rather eye-opening insight into how much it might cost you to persuade them to return to your event next year.
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Our research team analyse the results of hundreds of post-event feedback surveys every year. I managed to wrangle some time with our busy body Director of Research, Clive Morris, to share his advice on analysing attendee surveys quickly and effectively.
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