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IMEX Frankfurt Seminar: Data wins arguments

Ahead of her education session at IMEX Frankfurt month, we asked Chloe Richardson, VP Corporate Relations to give us a sneak peek into what attendees can expect from her session.  

IMEX Frankfurt, one of the MICE industry largest events, returns next month, and the Explori team will be there!  

 Chloe Richardson, VP Corporate Relations at Explori, will be taking to the stage on Wednesday 24 May to discuss the importance of data and measurement within corporate events.   

Ahead of IMEX Frankfurt, we asked Chloe to give us a sneak peek into what attendees can expect from her session.  


“It has been years of uncertainty for the meetings and events industry, and with an upcoming recession, increasingly time-critical sustainability expectations and a talent shortage unlike any we’ve seen before – it isn’t going to get any easier for corporate event leaders. 

In fact, our organizations are already looking for quick ways to tighten the purse strings. Where can we cut budgets? How can we redistribute resources? Which department is most dispensable? 

And let’s face it – meetings and events functions have not always prioritized how to present performance in a way that the wider business understands. We’ve been so busy doing our day jobs – juggling a multitude of skills for stakeholders whilst drowning in irregular working hours and travel schedules that defy time zones -- that we’ve yet to really leverage the most important thing when it comes to evidencing value and impact – the science. 

Sure, we’ve GOT data. Even too much of it perhaps. With an accelerated worldwide digital transformation and the increase in event technology platforms, obtaining data is no longer the challenge. The struggle is collecting the RIGHT data, and then effectively interpreting it to evidence that events are a valuable business channel. In fact, in an Explori study into the long-term challenges faced by event planners, measuring (and thus communicating) event performance came top with 68%. 

With case studies from corporate event leads, practical tips and actionable insights, this session has been designed to help you make sure you’re collecting and using the right data to win arguments.” 


Don’t miss Chloe’s session Data wins arguments: What should corporate event leaders be collecting to evidence the impact of their program?taking place at 13:00 on Wednesday, 24 May at the Research Pod.  


Can’t wait until May? Book a discovery call with Chloe today.  


chloe richardson 900

Chloe Richardson

VP Senior Corporate Relations

Book a Discovery Call with Chloe