October 12, 2022 at 12:20 PM
Originally created for Association Meetings International read the full article hereOne of the ongoing challenges facing many event professionals operating within associations, networks and membership organizations is the ability to implement change. This is particularly an issue when looking to...
Why does your association need an event data strategy and what are the risks of not having one? Event data—and being able to use and interpret it effectively—is essential for associations to understand the impact that events have on their members.
Clive Morris, Research Director at Explori, shares his thoughts on measuring event success and how to turn the numbers into valuable action-led insight across your organization.
