Event organisers across the globe are under increasing pressure to demonstrate the value of their events and make strategic decisions around if and when virtual events should switch back to live. Understanding the impact of an event on attendees, allows planners to determine the effectiveness of their virtual events compared to live and make smarter predictions about the best format to deliver future events.
Explori helps planners create a common language to evaluate the performance of their event portfolios. This includes hybrid metrics such as the Overall Event Score, bringing four key metrics together into a single, tangible score.
Explori integrates with other event technology platforms including registration, CRM and engagement tools to enable event organisers to create a single view of the impact of their events. Combine your registration and app data with your survey data to understand what is helping to drive the desired outcomes for your events.
According to research from ICEINSIGHTS, a key challenge facing Events teams is measuring event performance and impact. Despite the availability of data with virtual events, planners can struggle to capture event insights in a meaningful way that can be shared with stakeholders.
At Explori we are committed to helping event planners demonstrate impact. It’s why we built a survey platform specifically for the live events industry, with a laser focus on making event reporting more efficient.
Explori is proud to be a founding member of the Experiential Marketing Measurement Coalition (EMMC). The EMMC aims to elevate the importance of measurement in events, and encourage event
marketers to engage in credible data collection and analysis. Find out more here.
“The level of performance data and customer insight that Explori gives us is invaluable to our business and makes my life easier.”
“Understanding customer data in a fast, reliable and structured way is key to staying ahead in this industry. We are happy to start working with Explori given their digital, intuitive approach and vast knowledge in the events industry.”
"The results of this research and Explori’s views give us and our audiences a new perspective on our events."
“Explori’s trove of benchmarking information -- coupled with an ability to quickly analyze information about our customers’ experiences -- will provide us powerful tools to deliver data-driven insights and support customer-led improvements.”