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Download Global Visitor Insights

With 13,000 survey responses, from 135 countries, Global Visitor Insights is the biggest study of the trade show visitor experience ever undertaken. It was made possible by the support of many organisers around the world, UFI’s member network and the Society of Independent Show Organizers (SISO).  The report focusses on the individual, their preferences, their business needs and their view of trade shows as a business channel, wherever they attend events.

And as such, it raises some interesting challenges for organisers who seek to court the overseas visitor – whether to launch an event internationally, or to attract visitors to events run in the UK…