Skip to content
guide FOR EXHIBIT MARKETERS

Start proving the business value of your exhibit program

Proving the value of your exhibit program is complicated. With so many varying factors for each exhibit, how do you begin to define and measure your program on a global scale? 

Explori’s latest guide is designed to help exhibit marketers to: 

  • Understand the scope of the challenge

  • Know key steps to establish a successful exhibit measurement process

  • Leverage your insights to demonstrate value

Get started with your measurement journey >>

guide for exhibit marketers

Start proving the business value of your exhibit program

Proving the value of your exhibit program is complicated. With so many varying factors for each exhibit, how do you begin to define and measure your program on a global scale? 

Explori’s latest guide is designed to help exhibit marketers to: 

  • Understand the scope of the challenge

  • Know key steps to establish a successful exhibit measurement process

  • Leverage your insights to demonstrate value

Get started with your measurement journey 

THE ROI CHALLENGE

7/10 exhibitors agree that their organization’s leadership see exhibits as a ‘valuable, irreplaceable part of the marketing mix' and yet, exhibitors’ inability to demonstrate event ROI is the greatest internal challenge after budget pressures.

the roi challenge

7/10 exhibitors agree that their organization’s leadership see exhibits as a ‘valuable, irreplaceable part of the marketing mix' and yet, exhibitors’ inability to demonstrate event ROI is the greatest internal challenge after budget pressures.


Is it all worth it?

This lack of understanding, combined with soaring costs associated with exhibiting, raises the question: "Is it all worth it?" Companies venturing into exhibitions often find themselves grappling with the complex question of whether their efforts are truly generating value for their business.




Is it all worth it?

This lack of understanding, combined with soaring costs associated with exhibiting, raises the question: "Is it all worth it?" Companies venturing into exhibitions often find themselves grappling with the complex question of whether their efforts are truly generating value for their business.



From the creators of Maxbi


Maxbi empowers exhibitions to compete effectively against other sales and marketing channels by providing robust data and measurement capabilities.

Marketers gain real-time access to valuable insights, to effectively demonstrate the tangible value to stakeholders.



From the creators of Maxbi


Maxbi empowers exhibitions to compete effectively against other sales and marketing channels by providing robust data and measurement capabilities.

Marketers gain real-time access to valuable insights, to effectively demonstrate the tangible value to stakeholders.


"Maxbi is the tool we've been looking for, that will transform our program to an objectively valuable and irreplaceable part of the marketing mix. Maxbi modernizes the process of calculating the value of an event and provides insights that give exhibitors the power to make critical decisions that have direct, long-term impact to the business."
A picture of Jessica Sibila , Executive Director, The Exhibitor Advocate
Jessica Sibila, Executive Director, The Exhibitor Advocate
"Maxbi is the tool we've been looking for, that will transform our program to an objectively valuable and irreplaceable part of the marketing mix. Maxbi modernizes the process of calculating the value of an event and provides insights that give exhibitors the power to make critical decisions that have direct, long-term impact to the business."
A picture of Jessica Sibila , Executive Director, The Exhibitor Advocate
Jessica Sibila, Executive Director, The Exhibitor Advocate
get access to report

Unlock The Power of Exhibit Measurement

Exhibiting is the most expensive dollar-for-dollar
route to market – can you prove its worth?

Download this guide to get started with performance measurement for your exhibit programs.



lEt us show you

Schedule a demo with one of our event specialists

Maxbi is a powerful, easy-to-use intelligence platform. It enables you to track the ROI and performance of your global exhibit programs. 

Get a tour of the platform  


Frame 1282