Measuring What Matters: Event Data & Strategic Decision-Making
An invitation into the conversations shaping how events are measured.
Private executive lunch and priority access to International Confex, including a senior-led panel discussion.
FEBRUARY 25TH, 2026 | 12:30 PM - 5:30 PM GMT
Event teams are under more scrutiny than ever with tighter budgets and increasing demands for clarity on value.
Senior event and marketing leaders are facing tough questions about value, prioritisation, and impact. "Nice dashboards" aren't enough when leadership demands clear evidence of return on investment and strategic alignment across complex event portfolios.
This invitation gives you the option to take part in one or both of the following:
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A private executive roundtable lunch for senior corporate leaders
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Priority access to International Confex, including Explori’s corporate-led panel discussion
You can register interest for the lunch only, Confex priority access only, or the full experience (recommended).
Hosted by
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Request Your Invitation: Measuring What Matters
Two connected experiences, an executive lunch and International Confex, brought together by one invitation.
Executive Roundtable Lunch
Invitation-only discussion for senior corporate event and marketing leaders
📍 Sunborn Yacht, London
📅 25 February (Day 1)
⏰ 12:30 – 14:00
🔒 Invitation-only
What's included
This lunch is designed for senior leaders responsible for large-scale event programmes and the scrutiny that comes with them. It provides a private, peer-level environment to step back from delivery and focus on how event performance is measured, communicated, and acted upon at leadership level.
The discussion will focus on
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Measurement & accountability
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Stakeholder decision-making
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What data leaders actually trust
International Confex Priority Access
Priority access to the UK’s leading event industry conference, plus a corporate-led panel discussion
📍 ExCeL London
📅 25–26 February
🎟 Hosted access to International Confex
🎤 Explori panel session (Day 1, at 15:00, after lunch)
What’s included
This extends the lunch conversation into the wider industry context, with VIP access to International Confex and Explori’s panel discussion immediately following the lunch.
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Join the conference before lunch (Day 1 morning)
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Attend the executive roundtable lunch
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Continue the conversation at Confex with the Explori panel session
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Optional networking / drinks (TBC)
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Full access to Day 2 of the conference if you wish
Meet our Expert Panelists
The panel brings together senior corporate event leaders to share real-world perspectives on how they approach measurement, accountability, and decision-making across complex event programmes. The discussion builds directly on the themes from the executive lunch and opens the conversation up to the wider Confex audience.
📅 25 February (Day 1) ⏰ 15:00 - 15:45 📍Brand Experience Lab Theatre
Emma Grant
Emma is a senior global event strategist at Moody’s, where she works at the intersection of events, data, and executive decision-making to drive clarity, performance measurement, and long-term value across complex global event portfolios.
Her perspective focuses on:
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Establishing a common data language across fragmented systems and teams
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Translating event activity into structured, comparable insight that supports enterprise reporting
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Using data to elevate events from tactical execution to strategic tools for influence and growth
Emma’s contribution draws on her work evolving event teams into trusted advisors, helping senior stakeholders understand not just what happened, but why it matters and how event insight should inform future decisions.
Charlotte Mist
Charlotte leads global events and strategic partnerships at Elsevier, where she has reshaped how events drive audience insight, strategic partnerships, and business impact across a complex, international organisation.
Her perspective focuses on:
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Designing audience-centric event strategies aligned to business and product priorities
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Expanding events beyond delivery into strategic partnerships and thought leadership
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Using data, frameworks, and reporting to guide investment decisions across global and regional teams
Charlotte’s contribution draws on over 20 years’ experience transforming global event programmes to deliver clearer accountability, stronger stakeholder confidence, and measurable commercial outcomes.
Moderated by
Mark Brewster
Mark is CEO of Explori and founder of ELX (Event Leaders Exchange). He is a leading voice in event measurement, benchmarking, and customer experience, working closely with organisers and brands worldwide to turn audience insight into strategic action.
With a background spanning research, technology, and live events, Mark is known for challenging traditional ROI thinking and redefining how event success is measured.
Who This Is For...
This invitation is intended for senior leaders responsible for:
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Corporate event programmes at scale
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Measurement, insight, and performance accountability
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Making decisions under increasing scrutiny
If you’re being asked to justify spend, prove impact, or improve decision-making across events, this session is designed for you.
