Explori Blog

Explori is proud to deliver two core qualitative research products as part of its wider offering; Pro Spotlight and Persona Spotlight. But what IS qualitative research? Although Explori’s core research products are based on quantitative methodologies, our team can also offer a range of qualitative techniques, to better understand the ‘why’ and ‘how’ behind attendee or exhibitor behaviour. There are a range of scenarios where qualitative research can be a powerful tool for uncovering these kinds of insights. Understanding attendee motivations: If you're launching a new event or targeting a new audience, qualitative research can help you uncover their desires and expectations. Focus groups are an ideal forum for exploring what they hope to gain from the event, what topics are of interest, and what kind of exhibitors are important to them. Getting feedback on event experience: Numbers tell part of the story, but qualitative research dives deeper. In-depth online interviews can help you understand exactly how attendees or exhibitors felt about the event and why - what resonated with them, and what areas might need improvement. Developing creative concepts: Qualitative research with potential attendees can help you explore new ideas for event themes, activities, and speaker topics. This can lead to more innovative and engaging events. Identifying pain points: Is there a snag in your booth set-up process? Are attendees confused about the event layout? Qualitative research during the event itself can help you pinpoint areas of frustration and confusion. On-site intercept interviews can give you valuable insights into what's not working and how to improve it. Past Explori qualitative projects have ranged from conducting in-depth interviews with exhibitors to help an event improve its retention rates, to moderating consumer focus groups to better understand which location would be best received by the event’s audience. Many of our clients find that using a combination of our quantitative and qualitative research products is what really consolidates their insights. Explori’s team of seasoned research experts can help shape your event strategy by utilising a variety of methodologies - and their in-depth knowledge of the events sector. For more information or to discuss your insight needs, fill out the contact form below.