Calling all in-house corporate event professionals! We've launched a brand new free resource designed to give you the perfect introduction to event data benchmarking.
Did you know? 77% of event organisers said they would like to benchmark events across their organisation but only one in five are currently doing it.
The Explori Guide to Benchmarking will give you an essential background into the power of benchmarking and how it can help you understand the ROI and impact of your corporate events program.
By reading this guide you will learn:
- About benchmarking and its importance.
- How to incorporate benchmarking into your data and insights strategy.
- How to benchmarking can help you create more impactful experiences for your audiences.
Benchmarks are important because they put provide context to performance, and without context, it’s difficult to truly define success. They provide the necessary insights to help you understand how you compare with others in your industry and can help organizations identify areas for improvements.
Want to know how data can help you deliver better events? Get in touch with our corporate event team today.
VP Senior Corporate Relations
Senior Corporate Relationship Manager