Explori Blog

CLIENT NEWS ANNOUNCEMENT: Messukeskus, Finland’s largest trade fair, conference and congress organiser and venue, is delighted to announce it has selected Explori as its partner for strategic event feedback, measurement and benchmarking to provide business-wide event analysis and insight. By using Explori in combination with other initiatives, Messukeskus aims to adopt an even more customer-centric approach to event strategy based on insights gleaned from their visitors, exhibitors and sponsor data. By gathering and absorbing the results of data-driven measures of success, Messukeskus hopes to gain a clearer understanding of the factors influencing its audience’s satisfaction and, ultimately, to deliver even better experiences. Anni Vepsäläinen, CEO of Messukeskus, commented, “The upheaval caused by the pandemic has led us to fundamentally reassess the way we work and the market we serve. Using data to understand where an event has succeeded and identifying areas where it has fallen short will allow us to gain valuable insights that can be used to improve future events.” Messukeskus will work with Explori to compare event performance against the global standard, allowing Vepsäläinen to be “absolutely sure our events are getting better and aligning more closely with our customers’ objectives.“ “We’ve known of Explori and their reputation in our industry for some time, and are delighted to now be working together with them as we take the next step with our integrated data strategy.” Richard Kensett, commercial director of Explori, added, “We’re very excited to be working with Messukeskus and are looking forward to a collaborative relationship where we can share our insights to support their continued development.” “We also see this as another step towards being able to identify regional trends and benchmarks across the Nordics. We hope this will be a catalyst for more Danish, Swedish and Norwegian organisers to upgrade their customer insight strategy so we can deliver similar insights to this region as we do globally.” As trade shows continue to open around the world, this reset is a great opportunity for exhibition organisers to re-assess audiences’ experiences with their event brands, shaped by benchmarking and metrics. Messukeskus looks forward to working with Explori to take advantage of these opportunities. *** To find out more about how partnering with Explori can help your event venue strategy contact Richard Kensett - r.kensett@explori.com.

We are delighted to have been selected as finalists for two categories for this year’s Event Technology Awards. The ETA’s celebrate excellence in event technology and are designed to highlight the outstanding work of companies delivering digital and technological solutions to the events industry. Now in its ninth year, the awards have once again showcased the pivotal role of technology within the events industry, including shortlisting Explori for ‘Best use of Technology for Event Analytics / Data Collection’ and Best Technology Partnership alongside VSef, a universal data format for hybrid and virtual events. We’re looking forward to the winners reveal on November 3rd – bring it on! Want to know more about why we made it as finalists in these prestigious industry awards ? You can view our case studies or check out our Event Impact Playbook to find out how the power of metrics can demonstrate the impact of your events to stakeholders.

LONDON and NEW YORK – April 20, 2021 - Event measurement experts Explori and Evolio Marketing are pleased to announce that they have entered into a North American strategic partnership, combining strengths to further expand their world-class expo and corporate event measurement services. Explori CEO Mark Brewster says, “We couldn’t have found a better partner at this stage in our strategy. Evolio’s experience, skills and reputation are second to none. Not only does this relationship deliver new resources, but it brings years of exhibit measurement specialism that is already adding value. The US has been the fastest growing market for us for the last three years. Having an expanded US presence and additional expertise sees us primed for further growth.” “Having worked in event measurement and strategy for more than 20 years, I am confident that Explori’ s platform and expertise solves the problem of delivering quality research at a massive scale regardless of the size and budget of an organization’s event marketing program,” commented Joe Federbush, President, Evolio. “There are strong synergies between our businesses and I’m very enthusiastic about the enhanced benefits and insights they will bring to Evolio’s customers.” Federbush has taken the role of Executive Vice President, North America, at Explori and will oversee customer success, business development, and talent acquisition for BtoB and BtoC events, while continuing his role as President of EVOLIO. “One of the most sought-after components of a strategic approach to measurement is the ability to provide largescale industry and client benchmarks,” added Federbush. “Explori leads the market in this respect, and through our partnership, we can further accelerate the development of our event and exhibit benchmarks for in-person, virtual, and hybrid events, benefitting our clients significantly.” Michael Dezso, Head of Experiential Strategy, Czarnowski says, "Providing our clients with measurement solutions is critical for their success and is an extremely important aspect of our business when managing strategic event programs. The combination of Evolio and Explori will be a great solution and I'm looking forward to seeing this in action.” About Explori Explori is an end-to-end, enterprise event measurement platform and consultancy. We measure the real business impact of events and our dashboards integrate data from multiple sources to create a crystal-clear understanding of event performance. Our technology joins up real-time data across businesses of any size and it produces organisational benchmarks and analytics that enable senior event leaders to make informed strategic decisions. Explori is chosen by over 3,000 in-person and virtual events worldwide and all our clients can compare their results to our uniquely robust industry benchmarks. In addition, Explori offers a range of managed services delivering in-depth insights and strategic recommendations. (www.explori.com) About EVOLIO EVOLIO helps brand marketers deliver the best results for their event marketing experiences and activities. We do not build exhibits and we do not produce events, but we have friends who do. Instead, we develop effective strategies, conduct measurement with actionable results, and provide superior training and staffing so you can deliver the best event experience. It’s all just part of our event marketing portfolio at EVOLIO. EVOLIO’s distinctive process is specifically designed for companies of all sizes and budgets. EVOLIO helps answer your toughest question: How do I successfully align our events to our business strategy and make sure they deliver effective results? (www.evoliomarketing.com) ### EVOLIO Marketing and the EVOLIO Marketing logo are trademarks of EVOLIO Marketing in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

Explori today announced the release of its virtual events benchmarks. Since March 2020 the customer experience experts have been gathering attendee and exhibitor experience metrics for virtual events. The benchmarks include Overall Satisfaction and Net Promoter Score. These benchmarks have been compared to the 3 million plus customer experience data points the event feedback company already holds on the in-person event experience. Explori’s benchmarks reveal that attendee sentiment for virtual events is positive. Overall Satisfaction amongst attendees is higher for virtual events and webinars. The current Net Promoter Score for in-person trade shows currently sits at +11 compared to +10 for virtual events and +46 for webinars. In contrast, Explori’s benchmarks show that exhibitor sentiment for virtual events is not so positive. The Net Promoter Score for in-person trade shows is -17, for virtual events this figure has dropped to -48. Exhibitors also indicate that they are struggling to prove the return on investment for their participation in virtual events. “What we are seeing from our virtual benchmarks and global research, paint quite an interesting picture for the virtual event experience,” says Sophie Holt, Managing Director at Explori. “The research tells us that attendees believe virtual events are as good as in-person events for delivering content. However for both attendees and exhibitors there is an overwhelming preference for face-to-face events when it comes to networking, overall experience and doing business. This is particularly pronounced for exhibitors whose main objective for participating is to generate new leads.This isn’t to say that virtual events cannot work for exhibitors. We’ve found that those who have been offered a dedicated sponsorship experience tend to view virtual events more favourably” The full suite of Explori benchmarks including Overall Satisfaction, Likelihood of Return, Net Promoter Score & Value for Time are available by industry to clients only. To find out more about how to benchmark visitor and exhibitor experience for your virtual events click here. About Explori: Explori is an event feedback platform which provides customer/attendee event experience insights for thousands of clients including exhibition organisers, conference organisers, corporate event professionals, and venues. Explori’s exhibitor and attendee feedback tools are built to measure both live and virtual events. With an in-house team of expert event researchers, measuring the impact of your events has never been so powerful, or so easy.