Whilst more and more event planners are turning to online surveys to gauge customer feedback, some still have concerns about the validity of the data if they are planning to use it to inform their event strategy - are they right?
Whilst more and more event planners are turning to online surveys to gauge customer feedback, some still have concerns about the validity of the data if they are planning to use it to inform their event strategy - are they right?
Ever thought, “if only my trade show had more attendees, I’d be more successful?” A recent study showed that exhibitors are no more satisfied at an event with 50,000 visitors than they are at an event with 1,000 visitors… but, why is that?
One of the highlights of last month’s Experiential Marketing Summit in Las Vegas was a benchmark study revealed by Sparks and Event Marketer about the consumerization of B2B events. When I compared some of their findings to Explori’s Global Visitor Insights report a clear difference emerged.
We published the findings of our 2018/2019 Global Visitor Insights at the UFI Global Congress in St Petersburg. Produced in partnership with UFI, the Global Association of the Exhibition Industry and supported by the Society of Independent Show Organisers (SISO), the report represents the biggest...
