Ever thought, “if only my trade show had more attendees, I’d be more successful?” A recent study showed that exhibitors are no more satisfied at an event with 50,000 visitors than they are at an event with 1,000 visitors… but, why is that?
UFI, the Global Association of the Exhibition Industry, and live event research specialists, Explori, are inviting event organisers who have recently cancelled, postponed or gone virtual with their event, to participate in an international study.
Welcoming over 15,000 attendees, IMEX America aims to help meeting and event planners create powerful connections. Their objective for IMEX America 2019 was to better understand the experience of their visitors and exhibitors in relation to other events in the industry.
Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event...