Whilst more and more event planners are turning to online surveys to gauge customer feedback, some still have concerns about the validity of the data if they are planning to use it to inform their event strategy - are they right?
Whilst more and more event planners are turning to online surveys to gauge customer feedback, some still have concerns about the validity of the data if they are planning to use it to inform their event strategy - are they right?
Ever thought, “if only my trade show had more attendees, I’d be more successful?” A recent study showed that exhibitors are no more satisfied at an event with 50,000 visitors than they are at an event with 1,000 visitors… but, why is that?
UFI, the Global Association of the Exhibition Industry, and live event research specialists, Explori, are inviting event organisers who have recently cancelled, postponed or gone virtual with their event, to participate in an international study.
In order to measure the success of your event you need to know what success looks like for you. For your team. For your organisation. This begins with establishing clear and measurable objectives.
Welcoming over 15,000 attendees, IMEX America aims to help meeting and event planners create powerful connections. Their objective for IMEX America 2019 was to better understand the experience of their visitors and exhibitors in relation to other events in the industry.
Stockholmsmassan, a major Nordic exhibition centre and organiser, has recently signed a deal with event research experts Explori to benchmark and monitor customer experience using event analytics.
Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event...
